Marketing Coordinator

Pontosense•Kitchener, ON

20d•Hybrid

About The Position

This is a high-growth role with real ownership from day one, designed for someone who wants to quickly expand their scope and impact. We’re looking for a Marketing Coordinator to support our go‑to‑market efforts with partners, care organizations, and other professional channels. You’ll help bring SilverShield to life for decision‑makers through clear, well‑crafted marketing assets, campaigns, and enablement materials. This role is a great fit for someone early in their marketing career who enjoys organizing, creating, and executing, and wants broad exposure to how marketing supports sales and partnerships. You’ll work closely with our partnerships, sales, and product teams to make sure our story is consistent, compelling, and easy to act on.

Requirements

1–3+ years of experience in marketing, communications, or a related role (startup, health, tech, or care‑related environments are a plus).
Strong writing and editing skills; able to turn complex ideas into clear, simple language.
Comfortable working with presentation tools (e.g., Google Slides, PowerPoint) and basic design tools/templates (e.g., Canva, Figma, or similar).
Organized, detail‑oriented, and able to manage multiple small projects at once.
Comfortable collaborating across teams and taking feedback from different stakeholders.

Nice To Haves

Experience supporting sales/partnerships, account‑based marketing, or partner campaigns.
Familiarity with CRM and email tools (e.g., HubSpot, Salesforce, or similar).
Experience working in health, aging care, or other trust‑sensitive categories.

Responsibilities

Help plan and execute targeted campaigns for prospective partners (email, webinars, events, co‑marketing activities).
Coordinate timelines, assets, and logistics for launches, announcements, and partner‑focused initiatives.
Track basic performance metrics for these activities and share simple summaries of what worked.
Draft and edit marketing copy for partner‑focused emails, landing pages, and collateral.
Support the creation of thought‑leadership and educational content (e.g., blog posts, articles, webinar materials) that speak to care providers and professional audiences.
Ensure messaging stays consistent with our brand voice and our privacy‑first, trust‑centered positioning.
Assist with planning and execution of conferences, webinars, and partner events (virtual and in‑person).
Coordinate with partners on co‑branded materials, sign‑offs, and promotional activities.
Support logistics such as invites, follow‑ups, and simple lead tracking.
Keep shared marketing folders, asset libraries, and content calendars organized and up to date.
Help maintain basic CRM/marketing lists and ensure data is clean for outreach.
Prepare simple reports and summaries for the team on campaign and content activity.