Marketing Coordinator

Railinc • Cary, NC

36d • Onsite

About The Position

This role is responsible for drafting marketing content, interviewing internal experts, ensuring content aligns with marketing plans and customer personas, developing social media content, creating an editorial calendar, and analyzing marketing data to inform future content. The goal is to increase website traffic and social media activity through analytics-driven content campaigns.

Requirements

• The ability to multi-task and meet deadlines.
• Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our brand and connect with our customers through various types of content.
• Knowledge of AP Style and basic design principles.
• A team player mindset with the ability to work independently.
• Excellent skills in time management, organizing, writing, proofreading and editing.
• A willingness to learn and work above and beyond.
• A collaborative mindset.
• The ability to think outside the box to find solutions to problems.
• Determination and dependability.
• Two to four years of prior B2B marketing experience.
• Bachelor’s degree in marketing, communications, journalism, or related discipline.
• Expert proficiency in Microsoft Office Suite.
• Proficiency with Adobe Creative Cloud or Canva.

Nice To Haves

• Experience with Content Management Systems (specifically HubSpot or Content Hub) is a plus.
• Experience with marketing automation tools (specifically HubSpot) is a plus.

Responsibilities

• Draft marketing content such as blogs and email newsletters to be distributed across designated channels.
• Interview internal thought-leaders and Subject Matter Experts (SMEs) to develop content and ideas for content.
• Ensure marketing content aligns with current marketing plans, developed customer personas, and identified pain points.
• Develop content for social media and maintain TransmetriQ’s social media channels.
• Create content editorial calendar and manage to those deadlines.
• Analyze marketing data (campaign results, including traffic, leads, etc.) to influence future content development.
• Undertake individual tasks of the marketing plan as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level