Marketing Coordinator

Allied Beverage Group•Elizabeth, NJ

54d•Onsite

About The Position

The Marketing Coordinator supports the Portfolio Management team by coordinating commercial and marketing initiatives that drive revenue growth, profitability, and supplier performance. This role is responsible for analyzing business data, supporting pricing and promotional strategies, monitoring trade spend effectiveness, preparing market and performance reporting, and coordinating cross functional projects across Portfolio Management, Sales, Finance, Pricing, and supplier partners. The Marketing Coordinator serves as a key business partner to the Portfolio team by transforming data into actionable insights, supporting Revenue Growth Management initiatives, maintaining critical business reporting, and ensuring the successful execution of strategic marketing and commercial programs. This position requires strong analytical skills, attention to detail, project management capabilities, and the ability to manage multiple priorities in a fast paced environment.

Requirements

Proficient in Excel
Proficient in Microsoft Office Suite, in particular PowerPoint
Solid research/analytical skills required

Nice To Haves

Bachelor's degree or Associate's degree preferred
Experience in a marketing and/or administrative role preferred
Experience with Diver/Program Advisor, Canva, and AI platforms a plus

Responsibilities

Develop and execute comprehensive RGM strategies aligned with commercial and profitability objectives
Drive pricing, promotion, assortment, and mix optimization initiatives across key brands and channels
Partner cross-functionally with Sales, Finance, Marketing, Supply Chain, and Distributor teams to deliver profitable growth
Improve trade spend efficiency through disciplined investment management and ROI analysis
Optimize promotional depth, frequency, timing, and customer investment strategies
Establish trade spend guardrails and performance metrics to maximize return on investment
Analyze promotional lift, incrementality, and margin impact to improve commercial effectiveness
Lead price point optimization initiatives including everyday pricing, package architecture, and competitive price laddering
Evaluate elasticity, price realization, and consumer value perception to support pricing decisions
Identify opportunities to improve premiumization and portfolio mix performance
Drive strategic recommendations to enhance gross margin and revenue growth
Coordinate supplier meetings, business reviews, planning sessions, and communication initiatives
Act as a liaison between Portfolio Management, suppliers, Sales, Finance, Pricing, and other internal stakeholders
Develop and maintain professional presentations, business reviews, promotional materials, and supporting communications for internal and external audiences
Produce accurate, visually appealing, and business-focused presentation materials that meet established deadlines and company standards
Coordinate multiple marketing, supplier, pricing, and portfolio initiatives simultaneously
Track project milestones, monitor deadlines, and proactively communicate status updates to stakeholders