Marketing Coordinator (On-Site)

Alexandria Industries•Alexandria, MN

10d•Onsite

About The Position

The Marketing Coordinator will be responsible for developing and executing various marketing strategies throughout Alexandria Industries (A.I.). This role involves planning and organizing departmental activities, setting goals, and managing the department's expense budget in collaboration with the Director of Business Development. The position provides support to Senior Leadership, the Director of Business Development, the commercial team, and department team members on economic issues, market trends, and economic policies. The Marketing Coordinator will manage internal and external communications, facilitate project workflows, and seek opportunities to build a positive corporate reputation through corporate stewardship, community involvement, and social responsibility initiatives. Key responsibilities include developing company literature, coordinating trade show events, creating customer retention strategies, conducting customer satisfaction surveys, developing innovative marketing campaigns, and creating engaging presentations. The role also involves developing marketing collateral, coordinating multimedia production, planning and executing customer leadership events, collecting and analyzing market data, identifying competitors, researching industry changes, preparing marketing reports for executives, and creating communication pieces like newsletters. The Marketing Coordinator will also update brand guidelines, participate in the interviewing process, identify cost-reduction methods, manage website needs (edits, hosting, SEM, development), analyze department data for continuous improvement, respond to emergencies, and develop department goals and key measures. Additionally, the role includes reviewing timesheets and PTO requests.

Requirements

Bachelors degree in Marketing, Economics. Communications, Public or Media Relations
6+ years of progressive marketing related experience
Experience working for a manufacturing company preferred
3+ years of leadership preferred
Strong computer skills (Microsoft Suite)
Strong formatting and editing skills (Adobe Creative Suite: Dreamweaver, Illustrator, InDesign, Photoshop, Fireworks, Flash, Acrobat Pro)
Exceptional public relations skills
Self-directed, able to take initiative and exercise independent judgment
Ability to create, foster and grow business relationships with leadership and team members
Must be a highly organized and self-motivated individual able to handle multiple tasks and meet deadlines in a fast-paced environment
Willingness and ability to develop a working knowledge of Alexandria Industries’ business and facilities in support of the Company goals and initiatives
Ability to support business units with numerous high priorities in multiple locations
Excellent oral and written communication skills
Strong attention to detail
Credible, with excellent business acumen and high level analysis skills
Strong team focus with the ability to work effectively in a professional and team environment
Ability to provide strong servant leadership to support team members
Ability to take part in continuous education and training
Ability to interact at a high level with all levels of the organization
Ability to maintain professionalism and composure in every situation
Ability to travel to marketing related events as needed

Responsibilities

Develop and execute various marketing strategies throughout Alexandria Industries (A.I.).
Plan and organize all activities in the department; develop department goals, objectives and systems.
Work with the Director of Business Development to manage the department’s expense budget and ensure expenses are within the budget.
Provide support to Senior Leadership, Director of Business development and commercial team and department team members regarding economic issues, market trends, and economic policies.
Manage all internal and external communications efforts.
Facilitate the workflow of projects, moving multiple pieces seamlessly from start to completion.
Seek, assist and support the development of opportunities to build a positive corporate reputation; corporate stewardship, community involvement efforts, social responsibility initiatives, etc.
Develop and produce company literature; collateral, press releases, letters, prospect and customer correspondence, customer success stories, bylines, white papers, articles, fact sheets, backgrounders, executive biographies, etc.
Coordinate/Attend trade show events to help pitch Alexandra Industries to key prospects, as well as gather industry insight to support future campaign initiatives.
Develop innovative and effective customer retention strategies.
Guide and support customer satisfaction surveys through analysis and strategy.
Develop innovative marketing campaign ideas and support them from implementation to completion.
Develop creative and engaging presentations.
Develop marketing collateral, materials, equipment, clothing.
Create and/or coordinate the production of multimedia pieces and use where valuable (videos, photography, etc.).
Lead the planning and execution of the customer leadership events when/if held.
Collect and analyze data to evaluate existing and potential markets.
Identify and monitor competitors.
Research market conditions and changes in the industry that may effect sales.
Prepare and share marketing information with board of directors and executives as requested.
Create communication pieces as needed (customer/employee newsletters, postings, ).
Update the brand guidelines when needed.
Participate in the interviewing and selection process for department openings as needed.
Identify and implement methods for reducing costs and expenses in the department.
Analyze, manage, and recommend website needs, including edits, hosting, domain management, SEM and development needs.
Review and analyze department data and trends to make continuous improvement recommendations.
Respond to emergency situations during and after standard hours to resolve issues that may arise.
Develop and implement department goals and key measures that align with the mission, vision and values of the organization.
Review and submit employee time sheets bi-weekly and PTO requests as needed.