Marketing Coordinator III - 528832

The University of Alabama•Tuscaloosa, AL

2d•$53,500 - $66,900•Hybrid

About The Position

The Marketing Coordinator III oversees marketing, promotion, and publicity functions for a college, division, or the University under minimal supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development. Designs and drives the research, planning, implementation and evaluation of projects to successfully market degree programs and other programs offered via the Office of Teaching Innovation and Digital Education (OTIDE). Establishes and manages marketing budgets. Creates and executes strategic marketing plans and tactics. Anticipates and responds to changes and developments that might occur. Requires a blend of strategic thinking, fiscal and project management expertise and marketing knowledge to ensure effective achievement of objectives. Works to identify and support key organizational goals by managing the project workforce and providing project tracking, status reports and analysis. Collaborates cross-functionally with OTIDE program development and additional outreach programs within Academic Affairs, faculty and staff in multiple colleges across campus, and external vendors, to ensure projects are delivered on time, at or under budget and meet UA quality and brand standards.

Requirements

Bachelor's degree and four (4) years of marketing, public relations, communications, or advertising experience; OR master's degree and two (2) years of marketing, public relations, communications, or advertising experience.
Strong verbal, writing, planning and organizational skills.
Proficiency in the use of computers, software and other relevant technology.
Knowledge of marketing principles, strategies, and tactics across various channels (digital, traditional, social media).
Ability to conduct, interpret, and operationalize market analysis, develop marketing strategies and materials for the promotion of academic and non-academic programs.
Must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources.

Nice To Haves

Master's degree in communications, marketing, or other business related field and three (3) years of professional experience.

Responsibilities

Oversees marketing, promotion, and publicity functions for a college, division, or the University.
Creates and implements marketing strategies using advertising, media, direct mail, etc.
Coordinates production of materials specified in marketing plans and calendars.
Consults with product and/or program development.
Designs and drives the research, planning, implementation and evaluation of projects to successfully market degree programs and other programs offered via the Office of Teaching Innovation and Digital Education (OTIDE).
Establishes and manages marketing budgets.
Creates and executes strategic marketing plans and tactics.
Anticipates and responds to changes and developments that might occur.
Manages the project workforce and providing project tracking, status reports and analysis.
Collaborates cross-functionally with OTIDE program development and additional outreach programs within Academic Affairs, faculty and staff in multiple colleges across campus, and external vendors, to ensure projects are delivered on time, at or under budget and meet UA quality and brand standards.