Marketing Coordinator III - 529541
About The Position
The Marketing Coordinator III oversees marketing, promotion, and publicity functions for a college, division, or the University under minimal supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development. Works with department and campus partners to support the University by developing and executing content-driven marketing strategies that advance recruitment goals. Ensures messaging is consistent, audience-focused and aligned with the UA brand voice across all platforms. Applies knowledge of emerging content strategy trends to strengthen effectiveness of communications.
Requirements
- Bachelor's degree and four (4) years of marketing, public relations, communications, or advertising experience; OR master's degree and two (2) years of marketing, public relations, communications, or advertising experience.
- Must be able to master UA editorial and brand writing style.
- Must have the ability to work as part of a team under pressure and follow a production schedule and coordinate responsibilities for several tasks at a time.
- Ability to take responsibility for projects, following through from conception to completion.
- Must have competence in writing, editing and proofreading copy and using macOS and Microsoft Office.
- Must present a strong portfolio of publication and writing samples.
- Advanced writing, editing and proofreading skills with demonstrated ability to produce effective long and short-form marketing content.
- Strong understanding of content strategy across print, email, web and digital platforms.
- Ability to adapt messaging for different audiences, channels and stages of the recruitment funnel.
- Knowledge of editorial standards including AP style.
- Excellent collaboration and communication skills for working with cross-functional teams.
- Strong analytical abilities, persistence and resourcefulness in tracking down information, awareness of trends in style and usage, understanding of UA style and the ability to apply it in editing/proofing many different publications.
- Experience writing for higher education recruitment, admissions or enrollment marketing.
- Experience developing print and direct mail campaigns.
- Experience writing for email and web platforms.
- Experience contributing to or developing content strategies across multiple marketing channels.
- Experience collaborating with designers and creative teams to develop integrated campaigns.
- Experience with UA brand voice.
Responsibilities
- Oversees marketing, promotion, and publicity functions for a college, division, or the University under minimal supervision.
- Creates and implements marketing strategies using advertising, media, direct mail, etc.
- Coordinates production of materials specified in marketing plans and calendars.
- Consults with product and/or program development.
- Works with department and campus partners to support the University by developing and executing content-driven marketing strategies that advance recruitment goals.
- Ensures messaging is consistent, audience-focused and aligned with the UA brand voice across all platforms.
- Applies knowledge of emerging content strategy trends to strengthen effectiveness of communications.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
