Marketing Content Writer & Strategist

Royal Bank of Canada • Minneapolis, MN

6d • $70,000 - $130,000 • Onsite

About The Position

As a Marketing Content Writer & Strategist, you will have the opportunity to develop and execute compelling content that advances marketing initiatives and business priorities across RBC’s US Clearing & Custody organization. Your role will combine exceptional writing and editing expertise with the ability to contribute strategic thinking and creative ideas that produce polished, on-brand content across multiple channels. Your work will be accomplished through strong collaboration with marketing, business, and creative teams.

Requirements

• 4+ years of marketing experience in financial services
• Bachelor's degree in marketing, business, communications, or a related field
• Excellent writing, editing, and proofreading skills with meticulous attention to detail
• Proven ability to think creatively and develop compelling content strategies
• Experience working collaboratively across multiple teams and managing competing priorities

Nice To Haves

• Experience developing marketing content for a clearing and custody business or similarly complex financial services environment
• Familiarity with financial services regulatory and compliance frameworks in the US
• Experience with marketing technology platforms (e.g., content management systems, marketing automation tools, email platforms)
• Knowledge of SEO best practices and digital content optimization

Responsibilities

• Write, edit, and proofread marketing content for accuracy, clarity, grammar, and brand consistency across all channels (digital, email, social media, direct mail, web, etc.)
• Develop clear, compelling messaging that reflects the business’ products, services, capabilities, and strategic priorities
• Maintain brand voice guidelines to ensure consistency and continuity across all communications
• Conceptualize and support integrated marketing campaigns that connect multiple channels and touchpoints, ensuring each element reinforces a cohesive campaign narrative
• Brainstorm creative marketing ideas with the Marketing team and business partners, identifying opportunities to turn business priorities, milestones, events, client stories, and industry topics into compelling content
• Support thought leadership and storytelling by identifying relevant topics, developing content concepts, and collaborating with internal experts to bring perspectives to life
• Develop messaging and content themes that create consistency across campaigns and reinforce the organization's value proposition and brand positioning
• Partner with subject matter experts and business stakeholders to gather information and ensure content accuracy and alignment with strategic priorities
• Work effectively in a fast-paced environment, managing multiple priorities and deadlines
• Identify opportunities to repurpose and redistribute content across channels, maximizing value and creating connected experiences for target audiences
• Stay informed of industry trends, audience needs, and emerging content and social media practices to identify opportunities to improve engagement and strengthen marketing effectiveness

Benefits

• Competitive compensation
• Flexible benefits
• 401(k) program with company-matching contributions
• Health, dental, vision, life, disability insurance
• Paid-time off
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work
• Opportunities to build close relationships with clients

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level