Marketing Content Writer

ACCO Brands • Lake Zurich, IL

2d • Hybrid

About The Position

ACCO Brands is seeking a Marketing Content Writer to join their team. This role focuses on writing, editing, and proofreading various marketing materials for digital platforms, with a primary emphasis on creating engaging product descriptions for internal and external websites to drive sales. The position utilizes AI-enabled tools for research, content development, and optimization, while maintaining responsibility for content quality, accuracy, brand voice, and editorial judgment.

Requirements

• Bachelor’s degree required with focus in Communication, Marketing, English or related field.
• Minimum of 3-5 years professional writing experience for ecommerce direct to consumer; experience writing product descriptions highly desirable.
• Superior understanding and application of grammar, spelling, punctuation, and syntax.
• Exceptional writing skills with the ability to write in a range of voices and styles for diverse audiences and concisely communicate complex or demanding subject matter.
• Demonstrates adaptability and curiosity in adopting emerging content technologies and applying them responsibly to improve productivity, quality, and customer experience.
• Understanding of SEO, AEO, and AI-driven search experiences, including how content structure, clarity, accuracy, and authority influence discoverability and performance across traditional search engines and AI-generated responses.
• Experience working in cross-functional teams with interaction with graphic designers, usability experts, product managers, legal and compliance, and line-of-business owners.
• Strong external and internal relationship, presentation, and communication skills.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Ability to write effective prompts, evaluate AI-generated outputs, identify inaccuracies or bias, and apply appropriate human review to ensure content quality and brand integrity.

Nice To Haves

• Experience preferred using AI-enabled productivity and content creation tools (e.g., Microsoft Copilot) to support research, ideation, drafting, optimization, and workflow efficiency while demonstrating strong writing, editing, fact-checking, critical thinking, and editorial judgment.

Responsibilities

• Write ecommerce copy for marketing expectations for ecommerce website, category pages, emails and other digital copy as necessary.
• Maintain high standards of copywriting and exercise quality control on all copy, including obtaining approvals, fact-checking and editing/proofreading.
• Work closely with marketing teams to capture accurate source and product information and identify benefits for the customer.
• Ensure copy is written in the correct voice for each brand.
• Load and maintain marketing copy and product attributes in various online databases using Microsoft Excel and CMS to leverage content across digital media outlet.
• Track changes and updates in project management systems.
• Work closely with Marketing Content Manager and Product Managers on each project to ensure deploy dates are met.
• Participate in marketing/creative meetings when new projects are being requested, and work collaboratively with internal team and external stakeholders.
• Use AI-enabled tools, including Microsoft Copilot, to accelerate content research, ideation, drafting, summarization, and optimization activities.
• Evaluate, edit, fact-check, and refine AI-assisted content to ensure accuracy, compliance, brand alignment, and customer relevance.
• Apply SEO, AEO, and emerging AI-search content best practices to improve discoverability across digital channels and AI-powered experiences.
• Stay current on evolving AI-enabled content tools, workflows, and best practices and contribute to continuous improvement of content creation processes.

Benefits

• Comprehensive medical, prescription, dental, and vision plans
• 4% 401(k) match with immediate eligibility and vesting
• Competitive time off, available from the first day of employment
• Parental leave
• Company-paid life and disability benefits
• Critical illness, accident, and long-term care insurance options
• Employee and family assistance programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level