Marketing Content Specialist

Michigan Schools and Government Credit Union • Troy, MI

20h

About The Position

Michigan Schools & Government Credit Union (MSGCU) is seeking a Marketing Content Specialist to develop social media and financial education content that aligns with brand standards and strategic goals for all delivery channels, including written and digital. This role collaborates with internal and external stakeholders to deliver effective marketing communications that align with MSGCU’s mission, vision, and values. The ideal candidate is passionate about helping people and providing exceptional and dependable service.

Requirements

• Bachelor’s degree in Communications, Marketing or related field required
• 2 years of writing experience
• Experience with content development, preference to in-person curriculum
• Experience with digital content generation
• Proficiency in Microsoft Office software

Nice To Haves

• Video content creation and editing
• Adobe Creative Suite (PhotoShop, InDesign Illustrator, Premiere Pro, etc.)
• Web/portal software including basic HTML
• Creation of visually effective graphics
• Financial services products

Responsibilities

• Creates financial education content across all channels, including blogs, social media, infographics, and video to improve member financial literacy and engagement.
• Stays informed with relevant research, market trends, and the economic environment to direct new content creation to support members’ financial success and the overall marketing calendar.
• Maintains and leads the relationship with interactive financial education vendor(s) to maintain quality, expand utilization, and maximize value.
• Analyzes and evaluates new and existing financial education opportunities for impact and value and recommends new educational content creation.
• Maintains proficiency in financial literacy to ensure accuracy and credibility of content.
• Plans, creates, publishes, and analyzes social media content strategies that increase brand awareness, engagement, marketing goals, and audience growth.
• Creates and publishes platform-specific content, including graphics, photos, and video to drive interaction and visibility.
• Provides community management and supports online reputation management by escalating reviews and comments across social media and online review sites to ensure MSGCU’s positive reputation and strong member satisfaction ratings remain.
• Researches and recommends emerging trends, platforms and/or online reputation management best practices to improve performance and expand reach.
• Creates digital content in a variety of formats in accordance with corporate, department, and campaign goals.
• Supports MSGCU’s growth efforts by optimizing website copy to increase traffic and improve key performance metrics.
• Works with stakeholders to ensure content aligns with objectives, enhances the member experience, and protects MSGCU’s brand.
• Supports communication plans and develops communications to deliver relevant and timely content aligned with the organization’s brand, values, mission, and corporate positioning.
• Identifies and leverages the best channels and methods to achieve objectives and implements tactics accordingly.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees