Content Marketing Specialist

Hippo Insurance • Austin, TX

6h

About The Position

Hippo is seeking a content specialist who is a brand steward, editorial storyteller, and project manager. This role involves managing editorial planning, content development, and tracking content performance. The specialist will collaborate cross-functionally to ensure content aligns with Hippo’s brand guidelines, legal requirements, and supports marketing and business goals. They will partner with internal and external content creators, manage agencies, and leverage insights to develop compelling, multi-purpose content that serves business objectives.

Requirements

• 3-5+ years of content marketing or editorial experience, preferably in a regulated industry.
• Growth-minded thinker who thrives in a fast-paced environment.
• Strong writing and editing skills with the ability to translate complex topics into engaging, high-value content.
• Familiarity with SEO and AEO-driven content strategies and managing organic traffic goals.
• Experience with organic and paid social content strategies and experience developing content that supports marketing performance goals.
• Experience working with designers to create visually compelling, brand-aligned content.
• Proven track record of managing content teams and/or freelance writers and agencies.
• Ability to handle cross-functional projects and collaborate across marketing and product teams.
• Highly organized, deadline-driven, and adaptable to a fast-paced environment.

Nice To Haves

• A brand-first content marketer who understands and executes organic growth strategies.
• A strategic storyteller with a proven ability to distill complex topics into engaging, easy-to-understand content.
• A highly organized editor and project manager with a track record of delivering quality content on deadline.
• An savvy content marketer who approaches every piece of content through the lens of voice, tone, and creative integrity, not just a checklist.
• An excellent writer with experience creating and directing compelling copy that matches Hippo’s specific tone of voice and style.
• A creative leader who can research industry trends and topics to craft editorial direction that serve multiple audiences and business goals.
• A cross-functional collaborator who can partner with agencies, designers, product marketers, and communications teams.
• A growth minded thinker who leans on data to refine and elevate content performance.
• A confident communicator who thrives at working within regulated environments and with legal teams.

Responsibilities

• Grow Hippo’s editorial strategy by developing a content strategy that serves our branded channels.
• Collaborate and drive results with SEO and content agencies to optimize and scale content efforts with an allotted budget.
• Develop and oversee editorial calendars to ensure a steady cadence of high-quality content.
• Work closely with internal insurance experts to transform technical topics into consumer and partner-friendly, insightful content.
• Ensure all content aligns with Hippo’s brand voice and guidelines while keeping a steady eye on accuracy in a regulated industry.
• Manage content workflows, including working with freelance writers, designers, and legal.
• Develop multi-purpose content that can be repurposed across multiple platforms (e.g., blog, social, email, sales collateral).
• Track and analyze content performance to refine strategy.
• Stay ahead of industry trends and emerging digital content best practices to keep Hippo’s content fresh and relevant.

Benefits

• Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families.
• A 401(k)-retirement plan
• Short & long-term disability
• Employer-paid life insurance
• Flexible Spending Accounts (FSA) for health and dependent care
• An Employee Assistance Program (EAP).
• Equity compensation.
• Training and internal career growth opportunities.
• Flexible Time Off
• 12 weeks of parental leave for primary and secondary caregivers.
• Snacks and drinks available and catered lunches for onsite employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees