Content Marketing Specialist

Amplifi • Naperville, IL

1d • $65,000 - $75,000 • Hybrid

About The Position

As the  Content Marketing Specialist for ampliFI, this role plays a hands-on part in executing and owning B2B content and marketing initiatives that support brand visibility, thought leadership, and product adoption.

This position serves as ampliFI’s lead writer, responsible for transforming complex financial and loyalty concepts into clear, compelling narratives for executives and decision-makers. This role is focused on driving content and campaigns forward from concept to completion, with accountability for content creation, campaign execution, and message consistency—ensuring all marketing outputs align with established brand strategy and drive measurable results.

This role requires a highly organized, proactive marketer who takes ownership of their work, manages priorities effectively, and ensures initiatives move forward with a high degree of independence.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
• 7+ years of experience in B2B marketing, content marketing, or related roles
• Hands-on experience managing Google Ads campaigns
• Exceptional writing and editing ability—with pride in delivering clear, compelling, and error-free content. Strong storytelling skills and the ability to adapt tone and style across formats.
• Ability to translate complex concepts into clear, compelling content
• Superior organizational skills with the ability to manage multiple projects and deadlines without losing focus or accuracy.
• Experience executing campaigns that drive measurable growth and engagement
• Hands-on experience with digital marketing tools (Google Analytics, Google Ads, WordPress; Adobe Creative Cloud a plus).
• Ability to collaborate effectively across cross-functional teams
• Strong sense of ownership and accountability; takes initiative and independently drives work forward with minimal oversight
• Able to take high-level direction and independently translate it into execution
• Proactive communicator who identifies gaps, asks the right questions, and keeps work moving
• Detail-oriented with a high standard for quality and accuracy
• Comfortable managing multiple priorities while maintaining organization and momentum
• Collaborative mindset with the ability to work effectively across cross-functional teams
• Demonstrates a strong interest in building brand presence and driving measurable marketing outcomes
• Strong balance of writing ability, organization, and execution-focused thinking

Nice To Haves

• Financial services, payments, or loyalty/rewards experience is a plus.
• Experience with LinkedIn Ads or other paid social platforms
• Experience contributing to SEO and AI-driven content optimization

Responsibilities

• Serve as ampliFI’s lead writer, producing high-quality content across channels, including social media, blogs, newsletters, case studies, whitepapers, and sales materials
• Own content from brief through final delivery, ensuring accuracy, clarity, and alignment with brand voice
• Partner closely with design to develop visually compelling, on-brand assets
• Proactively identify content needs and bring forward recommendations based on business priorities
• Support internal communications to ensure clarity and consistency across the organization
• Own execution of B2B marketing campaigns and promotional initiatives from planning through launch
• Manage timelines, assets, and cross-functional coordination to ensure projects are delivered on time and at a high standard
• Execute content distribution across key channels (LinkedIn, website, email, etc.)
• Identify gaps, follow up with stakeholders, and ensure initiatives continue moving without delays
• Own execution of Google Ads campaigns, including campaign setup, asset coordination, keyword alignment, and performance monitoring
• Apply established frameworks to efficiently build and optimize monthly campaigns
• Support execution and optimization of LinkedIn Ads campaigns, including creative coordination and campaign setup
• Monitor paid media performance and make data-driven optimizations to improve results over time
• Develop and publish thought leadership content that supports ampliFI’s positioning in the financial services and loyalty space (case studies, blogs, LinkedIn newsletters, etc.)
• Compile and synthesize competitive and industry research, along with internal insights and product capabilities, into relevant, performance-driven content that positions ampliFI as a leader in loyalty and engagement.
• Take initiative in identifying topics, angles, and opportunities to strengthen ampliFI’s voice in the market
• Maintain and update website content to improve clarity, engagement, and SEO/AI search performance
• Track and report on content and campaign performance across key channels (website, social, paid media, competitor benchmarking)
• Monitor performance trends and proactively recommend optimizations
• Use data to refine messaging, content, and campaign execution over time

Benefits

• Competitive pay plus 401(k) with employer match
• Medical, dental, vision, and life insurance
• Voluntary café plans, including voluntary life, accident, hospital, critical care, and parking/transit options
• Tuition Reimbursement
• Paid time off, company holidays, and parental leave
• Employee Assistance Program
• Hybrid work environment with flexible hours
• Onsite perks including gym access and snacks
• Employee recognition programs celebrating milestones and achievements
• Growth opportunities within a supportive, team-oriented environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees