Marketing Specialist - Content

MFCPLittleton, CO
Onsite

About The Position

The Marketing Specialist – Content supports the development and execution of integrated marketing initiatives through the creation, management, and optimization of content across digital and print channels. This role partners cross-functionally to deliver engaging, on-brand content that drives awareness, engagement, and lead generation, while leveraging performance insights to continuously improve results and enhance customer experience.

Requirements

  • A bachelor’s degree in marketing, communications, English, or a related field.
  • Minimum of 3 years of relevant experience in digital marketing, marketing communications, or content marketing.
  • Equivalent combinations of education and experience will be considered.
  • Customer-focused mindset with a professional, service-oriented approach that supports company goals.
  • Able to operate effectively in a demanding environment with a positive, solutions-oriented approach.
  • High attention to detail and commitment to quality, accuracy, and brand standards.
  • Proficient with Microsoft 365 (Word, Excel, Outlook) and Adobe Creative Suite (or similar design tools), with the ability to learn new systems and tools quickly.
  • Working knowledge of common digital marketing platforms and concepts (e.g., Google Analytics/GA4, Google Ads or similar, paid social, email marketing platforms, and UTM tracking).
  • Strong digital writing and optimization skills, including on-page SEO best practices, basic HTML/CMS familiarity, and the ability to translate technical or operational information into clear online content.
  • Collaborative and able to work effectively with employees at all levels and with a wide variety of personalities.

Responsibilities

  • Plan and execute integrated marketing campaigns across digital, print, and events to drive awareness and engagement.
  • Develop and produce marketing content and collateral aligned with brand guidelines and campaign objectives.
  • Maintain consistency in brand voice, visuals, and messaging across all channels.
  • Support marketing channels, including digital platforms, content updates, and campaign execution.
  • Track and report on campaign and initiative performance and apply insights to improve results.
  • Maintain organized marketing assets, templates, and documentation.
  • Manage timelines, projects, and deliverables to ensure on-time execution.
  • Collaborate with internal teams (marketing, sales, HR, category management, and operations) to align messaging, priorities, and campaign goals while scoping requests, clarifying objectives, and delivering projects that meet business needs.
  • Plan and create content across digital and print platforms (website, social, email, and marketing materials), ensuring consistency in brand voice and messaging.
  • Develop and deploy email campaigns and social content to support engagement, lead generation, and customer retention.
  • Create and optimize landing pages and digital content to improve user experience and conversion.
  • Support paid and organic initiatives (search, social, SEO) with content, basic setup, and performance insights.
  • Monitor channel performance and apply insights to improve content effectiveness and audience engagement.
  • Coordinate content updates and execution across platforms to support campaigns and the customer journey.
  • Performs other duties as assigned.
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