Content Marketing Specialist
About The Position
The Content Marketing Specialist is an experienced professional responsible for driving brand awareness and engagement through strategic content creation and sales enablement. This individual will collaborate with global and local teams to deliver compelling, consistent messaging across channels. Using analytics, SEO/AEO/GEO best practices, and creative storytelling, the Content Marketing Specialist will support sales growth through customer-focused content. About you: You have at least 5 years of experience in content or product marketing and are looking to advance in your career and grow professionally. You’re a strategic, creative thinker with a knack for crafting content that connects and drives results. You are collaborative, adaptable, and detail-focused, using data to guide decisions while keeping our brand's voice strong. Juggling priorities, staying ahead of trends and bringing fresh ideas to the table comes naturally to you. You adapt your communication style to suit your audience, and your approachable nature helps you connect easily with everyone you meet.
Requirements
- 5+ years of previous experience in content marketing, product marketing, industry/segment marketing, or similar role
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field is preferred
- Familiarity with HubSpot (or alternative marketing automation platforms), CMS, and CRM systems.
- Comfortable with working across departments and consolidating feedback into action.
- Proven track record of successfully driving omnichannel marketing strategy.
- Strong project management and organizational skills with the ability to handle multiple tasks, simultaneously and meet deadlines.
- Excellent communication and interpersonal skills
- Proficiency in Adobe Creative Suite is preferred. Experienced in Microsoft Office and project planning systems.
- Ability to work independently and as part of a cross-functional team.
- Experience managing external vendors (e.g., marketing agencies, freelancers, videographers, etc.)
- Strong analytical skills and attention to detail.
- Creative thinker with strong problem-solving abilities.
- Excellent writing, editing, and communication skills to create compelling content and effectively collaborate with others.
- Proficiency in using analytics tools to measure content effectiveness and inform strategy adjustments.
- Ability to travel with occasional overnight stays (Up to 15%)
Responsibilities
- Design and execute content marketing strategies aligned with global and local initiatives.
- Support sales enablement through strong technical and commercial product knowledge
- Create and manage engaging content for both online and offline mediums (e.g., social media, website, email marketing, print marketing, etc.) to drive brand awareness and lead generation.
- Collaborate with commercial, corporate, and product marketing teams to ensure consistent messaging.
- Stay current on trends and best practices in content marketing, SEO/AEO/GEO, and analytics.
- Partner with Digital Marketing Specialist to manage online reputation and social media presence.
- Translate technical and business information into clear, compelling content.
- Generate creative ideas to enhance engagement and storytelling.
- Oversee third-party resources and ensure quality digital assets using Adobe Suite.
- Develop internal communication materials and best practice guides.
- Monitor and optimize content performance to improve engagement, SEO, and pipeline impact.
- Maintain brand voice and consistency across all channels.
- Analyze campaign performance and use data insights to optimize future strategies.
- Conduct market research and competitor analysis to identify growth opportunities.
Benefits
- Blue Cross Blue Shield Medical Insurance – multiple plan options
- Blue Cross Blue Shield Dental Insurance
- FSA, HSA options
- Vision Insurance
- 401k with company match, fully vested
- Paid Time Off
- 10 company paid holidays
- Company paid disability & AD&D insurance
- 100% paid parental leave after one year of service
- Supplemental insurance plans (Identity theft, cyber protection, additional life, etc.)
- Tuition reimbursement
- Many of our positions offer flexible schedules to meet your needs
- Relaxed business casual environment
- Sit/Stand desks for onsite office positions
- Frequent team building activities
- Career development opportunities
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
