Marketing Content & Events Manager
SilverCloud Health
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Posted:
August 18, 2023
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Onsite
About the position
The Content & Event Marketing Manager will be responsible for external communications, thought-leadership/content, and event management. They should have a background in journalism and communications, with experience in designing and setting up physical and virtual events. The role involves owning and championing content across various channels, including media and owned platforms, and requires exceptional copywriting skills. The manager will also be responsible for implementing PR and communication strategies in multiple markets and supporting go-to-market strategies. Overall, the role requires strong communication skills, project management abilities, and a data-driven approach to achieve results.
Responsibilities
- Copywrite and edit all content, press materials, and thought leadership
- Draft and manage all internal communications for marketing and customer communications
- Support Senior Marketing Manager to execute highly successful global PR campaigns
- Draft speaker notes for internal leadership or SMEs talking to media or on stage
- Research, negotiate, and manage influencers from strategy to deliverables
- Work with Product Marketing Lead to support messaging associated with key products and design effective product launches
- Manage the production of pillar thought-leadership for media and demand generation
- Lead all brokering, set, and design of events (physical and virtual) to support sales
- Creation and management of international events including event narrative, speakers, logistics, branding
- Event reporting
- Manage weekly press coverage and media wrap-up reports
- Report quarterly on media pickups, share of voice, reach, website, and social engagement
- Ownership of department OKRs
- Managing finance - invoices, POs, and planning budget
- Craft compelling messaging and positioning across channels
- Utilize strong project management skills
- Conduct media relations and thought-leadership as part of PR agency experience
- Successfully manage crisis communications
- Produce well-written content quickly and to timeline
- Experience with behavioral science within copywriting is a bonus
- Relevant qualification in disciplines such as Communications, Journalism, Psychology, etc.
- Experience managing the design and set up of physical and virtual events is a must
- Experience producing stellar content
- Data-driven decision-making based on evidence and thoughtful analysis
- Driven by results
Requirements
- Minimum of 3 years' recent PR agency experience conducting media relations and thought-leadership
- Experience in successfully managing crisis communications
- Proven and exceptional written and verbal communication skills – able to produce well-written content quickly and to timeline
- Experience with behavioral science within copywriting a bonus
- Relevant qualification in discipline such as Communications, Journalism, Psychology, etc.
- Experience managing the design and set up of physical and virtual events is a must
- Creator at heart, with experience producing stellar content
- Data-driven, turning to evidence and thoughtful analysis to make decisions
- Patient, adaptable, and flexible
- Ability to understand customer needs and develop innovative solutions
- Strong project management skills
Benefits
- Flexible working for all
- Health insurance
- Generous vacation
- Wellness days
- Healthy work/life balance perks
- Rich purpose driven experience
- Dynamic people-first ecosystem
- Values the wellbeing of all employees and their families