Marketing Content Engineer

Unum • Portland, ME

4d • Hybrid

About The Position

This position is responsible for architecting, optimizing, and delivering intelligent, scalable content solutions that support complex, multi-channel marketing and growth initiatives. The individual leverages AI-powered writing tools, content automation platforms, and audience analytics to ensure content is strategically designed, technically sound, and optimized for digital consumption. This role collaborates with creative, UX, development, and program management teams to ensure content is structured for reuse, personalized delivery, and performance measurement across channels.

Requirements

• Degree in Marketing, Communications, or related field
• 6+ years of full-time professional communications experience – agency experience a plus
• Strong analytical skills and ability to translate business requirements into content architecture.
• Must have superior writing, editing and creative skills in both traditional and digital media
• Experience with content management and automation tools (Headless CMS)
• Analytics platforms for performance tracking.
• Understanding of content modeling and structured authoring (e.g., DITA, Markdown).
• Experience with AI writing tools (e.g., CoPilot, Writer.com) and content automation platforms
• Knowledge of APIs, HTML/XML, and basic scripting
• Thrives in a fast-paced, collaborative environment and quickly translates strategic direction into actionable, creative solutions.
• Demonstrated ability to edit, coach and develop other newer Content Engineers
• Passionate for idea development and creativity
• Works well independently as well as in a cross-functional team environment
• High level of initiative and ownership.
• Reliable knowledge of AP style
• Demonstrated ability to model, organize, and deliver content for digital platforms, applying best practices from information science and user experience.
• Experience working with cross-functional teams to optimize content for usability, accessibility, and engagement.
• Familiarity with content management systems, metadata, taxonomy, and digital asset organization.
• Drives a shift toward scalable content creation - “create once, reuse everywhere”.

Responsibilities

• Defines content models and copy standards to ensure all deliverables are strategic, creative and distinct – cutting through the clutter of the marketplace
• Architects and engineers content experiences across digital channels, ensuring alignment with brand strategy and audience needs
• Responsible for creating modular, reusable content components and structuring content for personalization and omnichannel delivery
• Partners with CX priority working teams to co-develop program “big ideas” and support agile ceremonies (e.g., standups, sprint reviews).
• Leverage AI tools (e.g., Copilot, Writer.com) to generate, refine, and optimize content across formats and platforms
• Held accountable for the high-level messaging for each program that all marketing mix elements must adhere to and ultimately bring strategy to life
• Designs and maintains content taxonomies, tagging systems, and personalization rules for content delivery.
• Partner with Creative Lead to develop style guidelines including tone and manner for all media.
• Builds reusable content components and templates aligned with audience needs, SEO/GEO best practices, and platform capabilities.
• Accountable for writing high priority/important communication pieces
• Determines optimal content placement across channels (web, email, social, portals, etc.) based on audience behavior and consumption patterns
• Presents/pitches creative concepts to Senior Leadership/Strategy Review Board
• Provides guidance and support to Production & Delivery team Copywriters
• Works closely with Process Facilitation Managers to brief teams and ensure alignment.
• Coordinates with outside agencies and internal for consistent strategy and execution.
• Participate in retrospectives and contributes to process optimization.
• Applies principles of information architecture and user experience to structure content for intuitive navigation and consumption.
• Designs content models and workflows that support efficient management, retrieval, and personalization across digital platforms.
• Collaborates with UX and development teams to ensure content solutions are user-centered and technically robust.
• May perform other duties as assigned

Benefits

• Award-winning culture
• Inclusion and diversity as a priority
• Performance Based Incentive Plans
• Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability
• Generous PTO (including paid time to volunteer!)
• Up to 9.5% 401(k) employer contribution
• Mental health support
• Career advancement opportunities
• Student loan repayment options
• Tuition reimbursement
• Flexible work environments
• healthcare benefits (health, vision, dental)
• insurance benefits (short & long-term disability)
• performance-based incentive plans
• paid time off
• a 401(k) retirement plan with an employer match up to 5% and an additional 4.5% contribution whether you contribute to the plan or not.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior