Content Marketing Specialist

EBQ • Austin, TX

2d • Remote

About The Position

This position is a key contributor to EBQ's marketing team, responsible for crafting compelling copy across a variety of content formats, including blog posts, e-books, whitepapers, infographics, emails, social media, SEO content, and more. Your primary goal will be to elevate our clients' brands, drive engagement, and enhance their overall marketing impact.

Requirements

• Highly motivated and disciplined self-starter with excellent oral and written communication skills
• Proven background in content marketing or copywriting
• BS/BA in Marketing, Advertising, Journalism, PR, or Communications
• Equivalent work experience will also be considered
• Track record of creating content of different formats
• Experience working with other marketers in a team environment
• Familiarity with SEO practices
• Knowledge of SEM as it relates to PPC campaigns
• Process-oriented

Nice To Haves

• Google AdWords strategy and administration

Responsibilities

• Conduct research and contribute to the development of content marketing strategies that clearly align with business objectives
• Perform ongoing keyword research, including discovery and expansion of keyword opportunities
• Optimize copy and landing pages for SEO
• Research and implement content recommendations for organic SEO success
• Gain a solid understanding and knowledge base of your client’s industry and the tone they want to strike with their audience
• Create/re-purpose high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself
• Write and edit blog posts, case studies, whitepapers, one-pagers, landing pages, and emails
• Ensure search engine optimization of content
• Work with visual design team to ensure that the content creation aligns with the visual elements
• Promote and curate content on social media
• Manage and utilize core marketing technologies and platforms, including but not limited to WordPress (WPBakery/Elementor), SEMrush, MOZ, etc.
• Consistently achieve or exceed monthly target(s) established by supervisor
• Retain training and direction from management
• Adhere to company policies and values
• Work effectively in a collaborative work environment and professionally represent EBQ to clients
• Performs other duties as assigned

Benefits

• Equal employment opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other legally protected status.
• Prohibition of discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.
• No visa sponsorship is available for this position.
• Reasonable accommodation for individuals with disabilities to complete any part of the application process, or alternative methods for applying if limited in ability or unable to access or use the online application process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree
• Number of Employees: 101-250 employees