Content Marketing Specialist

Clear Touch Interactive Inc • Greenville, SC

11h • Onsite

About The Position

Clear Touch Interactive, Inc., founded in 2012 and headquartered in Greenville, SC, is a leading US global manufacturer of interactive touch panels, accessories, digital signage displays, and solutions for education, government, and business. Clear Digital is their sister brand specializing in digital signage solutions. The company prides itself on its diverse team of tech-savvy individuals with a passion for innovation and human connection, aiming to achieve goals from the classroom to the boardroom. Clear Touch has been recognized as one of the fastest-growing startup companies in South Carolina and has been named one of the best companies to watch out for in its industry. The company culture is described as a unique family atmosphere that extends to resellers and customers, fostering creativity and a commitment to finding innovative solutions. This dedication has led to recognition as one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine. More information can be found at www.getcleartouch.com/ and https://www.getcleardigital.com/.

Requirements

• An undergraduate degree, preferably in Communications, Marketing, or other related fields OR 2 years of experience in the related field.
• 1-2 years experience in Product Marketing or B2B and B2C Content Marketing, specifically within a hardware or SaaS environment
• Experience with Shopify or e-commerce website
• Strong understanding of CRM segmentation and HTML/CSS for email.
• A strong portfolio of bottom of the funnel deliverables (ex. Battle cards, one-pagers, etc)
• Excellent communication, collaboration, and project management skills.
• Ability to work independently and as part of a team.
• Ability to handle multiple projects simultaneously and meet deadlines.
• A passion for learning new technologies and trends in the interactive industry.

Responsibilities

• Create high-utility assets, including technical blog posts, one-pagers, battle cards, feature-benefit matrices, and other resources as needed
• Create sales enablement materials and assets to support internal marketing campaigns to the sales team and external partners
• Tailor content to specific targeted markets and verticals (e.g., K-12, Higher Ed, Corporate, Athletics), ensuring the content speaks to the unique pain points of each audience
• Build and update blogs within WordPress, optimizing for search terms that reflect buyer intent
• Partner with the Product and Engineering teams to transform technical specifications into user-friendly "How-To" guides and feature articles
• Utilize Jira to manage your production pipeline, ensuring product launches meet strict deadlines and strategic priorities
• Partner with the Senior Marketing Strategist to develop high-conversion product descriptions, promotional copy, and digital ad sets for e-commerce platforms
• Assist in the strategic planning of content for both Clear Touch and Clear Digital brand portfolios
• Report on campaign performance, list health, and conversion metrics to the Lead Marketing Specialist
• Repurpose content created by the team into high-value content pieces that can be utilized on various platforms and at various parts of the funnel

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree
• Number of Employees: 11-50 employees