Marketing Consultant - IA Distribution

Farmers Insurance Careers•Gaines, AZ

2d•$60,750 - $115,625•Hybrid

About The Position

This role manages creative business to consumer acquisition content, including websites, direct mail, email and social media. Continuously optimizes and improves the customer experience. Creates content using data-driven insights for consumer acquisition.

Requirements

5 years experience in business to consumer marketing required.
3 years experience in creating digital content and/or direct mail products required.

Nice To Haves

Bachelors Degree preferred.

Responsibilities

Creates business to consumer content from conception to completion.
Liaises between stakeholders to synthesize product information and develop creative content.
Develops detailed briefs for new asset development incorporating top performing messaging, legal requirements, optimization learnings, KPI requirements, target audience, deliverables, and budget expectations.
Leverages analytics and performance data to develop and refine marketing strategies, improve response rates and enhance client experiences across marketing tactics.
Analyzes internal and competitive data along with marketing research to make recommendations to design and refine the go to market strategy.
Develops test and learn creative ideas designed to improve response rates or reduce cost, and enhance client experiences.
Manages assigned creative library end to end; Makes data-driven decisions on utilization, performance, timing, and the available assets in the market.
Analyzes results to inform future optimizations through social media posts, display banners, video, search copy, direct mail landing pages, and email.
Leads projects with key stakeholders, external agencies, and vendors to deliver top performing assets.
Lead cross-functional meetings on a regular cadence to collaborate, gain alignment on strategic direction, provide project status updates, assign owners, and deadlines, prioritize work, make recommendations, and fully own the creative and strategic direction of creatives within assigned channels.
Stay abreast of current direct mail, digital marketing and content best practices.
Provides recommendations to stakeholders and incorporates best practices into marketing initiatives.
Monitors competitor insights on a regular basis.
Creates unique account-specific assets that deliver tailored messaging to specific audiences.