Marketing & Communications Specialist
About The Position
Join the Alumni and Constituent Engagement team as the Marketing & Communications Specialist. This is a key role responsible for supporting the development and execution of strategic, multi-channel marketing and communication campaigns aimed at driving fundraising, alumni, and constituent engagement across the university in support of our goals and objectives. University Advancement fosters meaningful connections between RIT and its alumni, donors, parents, friends, and community partners. Within University Advancement, the Alumni & Constituent Engagement team develops programs, events, communications, and volunteer opportunities that strengthen lifelong relationships with the university and inspire engagement with the RIT community. Through collaboration, service, and relationship-building, the team supports RIT's mission and helps create lasting impact for students, alumni, and the university.
Requirements
- Bachelor's degree in related field
- 3 years of relevant experience
- Equivalent combination of experience and education may be considered
- Knowledge of a variety of communication formats including general marketing, advertising, copywriting, branding, campaigns, and other formats designed to change/influence perception and engage public audiences
- Skill in writing, proofreading, and editing clear, concise, persuasive, and grammatically correct communications
- Skill in multi-tasking, project management, prioritization, and organization
- Ability to collect, synthesize, and process information quickly and accurately with attention to detail
- Ability to think both creatively and strategically
- Must possess a strong customer service orientation.
Nice To Haves
- Understanding of the customer journey and audience engagement/conversion tactics.
- Working knowledge of content strategy development.
- Experience with CRMs and Email Marketing Platforms (EMMA Corporate, Salesforce)
- Proficiency with Adobe Products for graphics and video development (Express, Photoshop, Premiere Pro)
- Experience with social media platforms and tools (Brandwatch, Meta Business Suite).
- Demonstrated experience with HTML/CSS and content management systems (CMS).
- Experience or interest in higher education and fundraising
Responsibilities
- Speak to Advancement’s major audiences, alumni and donors, while additionally engaging with RIT audiences across campus (students, faculty, researchers, etc.)
- Present and educate University Advancement and RIT Constituents on available assets and content, ensuring proper use amongst colleagues.
- Provide ongoing support for major programs and initiatives of the division and the university, including but not limited to Brick City Homecoming events, donor/alumni events, Imagine RIT Festival, presidential and retiree events, giving and gratitude days, and convocation/commencement, among others.
- Collaborate with additional RIT divisions, such as schools/colleges and Central Marketing and Communications, to align standards and content strategies.
- When applicable, manage and delegate tasks to student workers.
- Creates unique, effective visual and written marketing materials and communications to engage audiences across all forms of media and channels/platforms
- Maintains consistent messaging across all channels in collaboration with digital marketing and communications leadership
- Develops and produces the required materials to assist in reaching the division’s goals and objectives for events, programs, and initiatives
- Ensures the university’s brand standards are consistently upheld and that content invokes the required branding elements and key messaging in all materials
- Manages processes from the onset of marketing and communications engagement requests, through approvals and production/publication, while ensuring all requirements have been successfully met
- Communicates with internal and external vendors to ensure the highest quality, cost-effective end results and a mutually beneficial professional relationship with the university
- Other duties as assigned
Benefits
- Pay Transparency Act information provided
- Criminal background check and/or motor vehicle records check may be required
- Equal opportunity employer
- Reasonable accommodations provided for applicants with disabilities
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
