Marketing & Communications Specialist - FT - Days (Hybrid)

Mary Washington Healthcare•Fredericksburg, VA

22d•$32 - $45•Hybrid

About The Position

The Marketing Communications Specialist develops, executes, and manages integrated marketing and communications plans that support organizational goals and service line strategies. The role leads campaign planning and implementation across digital, social, web, print, paid media, outdoor, and multimedia channels while ensuring brand consistency and high-quality content. The specialist uses data and analytics to evaluate performance, guide strategy, and optimize results, collaborating with internal teams, physicians, and external partners to deliver effective marketing initiatives. The position also writes and edits content for multiple platforms, oversees creative assets and vendor deliverables, supports provider promotion and service line strategies, and project-manages events aligned with organizational priorities. It is a full-time, day-shift hybrid position. The listed compensation pay range is $32.44–$45.42.

Requirements

Bachelor's degree in marketing, communications, business, or healthcare administration.
At least three years of experience in a marketing-related position.
Strong communication, writing, project management, and organizational skills.
Working knowledge of and experience using Twitter, Facebook, Instagram, and other social media platforms.
Knowledge of Microsoft Word, PowerPoint, and Excel.
Exceptional customer service skills.
Excellent verbal and written communication, proofreading, and editing skills.
Strong interpersonal and communication skills to interact positively with the public, medical staff, and co-workers.
Self-motivation, creativity, flexibility, a positive approach to diverse environments, and alignment with MWHC values.
Critical thinking and analytical skills, ability to multitask, and ability to communicate and collaborate with a multidisciplinary team.

Nice To Haves

Healthcare or advertising agency experience.
Knowledge and proficiency with project management software and/or databases.
Knowledge of Microsoft SharePoint.

Responsibilities

Develop and maintain integrated marketing and communications plans for leadership, assigned clients, and service lines in alignment with organizational strategies and goals.
Lead marketing meetings with client groups to share analytics, discuss initiatives, and ensure alignment with organizational priorities.
Present plans, recommendations, and performance insights to leadership and assigned clients and service lines.
Execute plans in coordination with department leadership, clients, colleagues, vendors, and other stakeholders.
Manage campaigns end-to-end across digital, social, web, print, outdoor, and other paid media channels, in partnership with advertising agencies.
Write press releases, social media content, website copy, blogs, brochures, rack cards, and other marketing materials.
Oversee creative asset production and vendor deliverables, collaborating with clinical subject matter experts to ensure content accuracy and effectiveness.
Monitor and evaluate plan performance, report analytics and trends, and use campaign data to inform future strategies and recommendations.
Collaborate with internal teams, physicians, and external vendors to maintain brand consistency and effectively execute marketing initiatives.
Work with physicians on service line strategies and provider promotion efforts.
Develop and manage video, multimedia, and digital content; write, proofread, and edit content across multiple platforms.
Ensure materials adhere to brand standards and quality guidelines.
Serve as project manager for events aligned with organizational priorities and strategic goals.
Pursue ongoing professional development by researching industry publications, participating in training and professional organizations, analyzing emerging technologies, and applying current best practices.
Perform other duties as assigned.