Marketing Communications Specialist

Barry-Wehmiller•Green Bay, WI

About The Position

The Marketing Specialist manages relationships among BW Converting’s Print, Bag, Mail, and IET Sales teams, Product Management teams, and Marketing Shared Services. Working closely with the Strategic Marketing Leader, the role helps ensure marketing initiatives are delivered efficiently, on time, within budget, and in alignment with segment marketing plans, product lifecycles, and business objectives. The role develops and coordinates marketing solutions such as print and digital advertising campaigns, sales literature and tools, website content, ROI calculators, presentation materials, product samples, public relations content, and tradeshow support. The specialist may execute projects directly, including concept development, graphic design, or copywriting, or collaborate with and direct the Marketing Shared Services team and external vendors. The position also supports platform branding and promotion, may provide creative and branding assistance to Leadership or People teams, and maintains the Guest Experience Center and Packaging Innovation Center at the Ashland site in Green Bay, Wisconsin.

Responsibilities

Ensure sales marketing needs are met across relevant channels, including OEMs, end users, independent representatives, and equipment dealers.
Coordinate with Sales, Product Management, Marketing Shared Services, and the Strategic Marketing Leader to align marketing initiatives with business goals and product lifecycle plans.
Develop and execute the marketing communications plan and campaigns intended to generate qualified leads.
Create and deliver sales enablement materials, including literature, training decks, and other sales tools, ensuring they are current, accurate, and accessible.
Meet regularly with Product Managers and Sales teams to understand products and markets and identify marketing needs and opportunities.
Develop marketing solutions, which may include advertising and promotional campaigns, sales tools, public relations materials, and tradeshow support.
Present concepts to stakeholders for review and approval before implementation.
Plan and prioritize material delivery, manage project traffic, track projects, and provide status updates to stakeholders.
Ensure projects and deliverables are executed and produced according to agreed schedules, budgets, strategies, and channels.
Execute projects directly or collaborate with and direct Marketing Shared Services, vendors, and suppliers.
Support platform branding and promotion and provide creative, photography, and branding support to platform Leadership or People teams as needed.
Maintain the Guest Experience Center and Packaging Innovation Center at the Ashland site in Green Bay, keeping display materials current and in good condition and updating them as needed.