Marketing & Communications Specialist
Rochester Institute of Technology•Rochester, NY
•Hybrid
About The Position
Join the Alumni and Constituent Engagement team as the Marketing & Communications Specialist. This is a key role responsible for supporting the development and execution of strategic, multi-channel marketing and communication campaigns aimed at driving fundraising, alumni, and constituent engagement across the university in support of our goals and objectives.
Requirements
- Bachelor's degree in related field
- 3 years of relevant experience
- Equivalent combination of experience and education may be considered
- Must possess a strong customer service orientation.
- Demonstrated experience with HTML/CSS and content management systems (CMS).
- Candidates must be eligible to work in the United States.
Nice To Haves
- Understanding of the customer journey and audience engagement/conversion tactics.
- Working knowledge of content strategy development.
- Experience with CRMs and Email Marketing Platforms (EMMA Corporate, Salesforce)
- Proficiency with Adobe Products for graphics and video development (Express, Photoshop, Premiere Pro)
- Experience with social media platforms and tools (Brandwatch, Meta Business Suite).
- Experience or interest in higher education and fundraising
- Knowledge of a variety of communication formats including general marketing, advertising, copywriting, branding, campaigns, and other formats designed to change/influence perception and engage public audiences
- Skill in writing, proofreading, and editing clear, concise, persuasive, and grammatically correct communications
- Skill in multi-tasking, project management, prioritization, and organization
- Ability to collect, synthesize, and process information quickly and accurately with attention to detail
- Ability to think both creatively and strategically
Responsibilities
- Speak to Advancement’s major audiences, alumni and donors, while additionally engaging with RIT audiences across campus (students, faculty, researchers, etc.)
- Present and educate University Advancement and RIT Constituents on available assets and content, ensuring proper use amongst colleagues.
- Provide ongoing support for major programs and initiatives of the division and the university, including but not limited to Brick City Homecoming events, donor/alumni events, Imagine RIT Festival, presidential and retiree events, giving and gratitude days, and convocation/commencement, among others.
- Collaborate with additional RIT divisions, such as schools/colleges and Central Marketing and Communications, to align standards and content strategies.
- When applicable, manage and delegate tasks to student workers.
- Creates unique, effective visual and written marketing materials and communications to engage audiences across all forms of media and channels/platforms
- Maintains consistent messaging across all channels in collaboration with digital marketing and communications leadership
- Develops and produces the required materials to assist in reaching the division’s goals and objectives for events, programs, and initiatives
- Ensures the university’s brand standards are consistently upheld and that content invokes the required branding elements and key messaging in all materials
- Manages processes from the onset of marketing and communications engagement requests, through approvals and production/publication, while ensuring all requirements have been successfully met
- Communicates with internal and external vendors to ensure the highest quality, cost-effective end results and a mutually beneficial professional relationship with the university
- Other duties as assigned
Benefits
- The hiring process for this position may require a criminal background check and/or motor vehicle records check.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
