Marketing Communications Specialist

Bakery Feeds, by Darling Ingredients•Irving, TX

About The Position

This role is responsible for developing and executing marketing communications strategies to support the brand narrative and highlight strategic business products and themes. The specialist will create and manage content across various platforms, including social media, websites, and blogs, while also playing a key role in brand activations and co-branding initiatives. The position requires a strong understanding of digital marketing, content creation, social media management, and analytics, with a focus on driving brand equity and digital transformation.

Requirements

Bachelor’s degree in journalism, communications, public relations, marketing, digital media or related discipline.
Five years of experience in journalism, social media content and/or management, social listening, digital marketing, or a related field.
Exceptional writing and editing skills, and proficiency in AP Style.
Strong experience using and managing social media platforms (LinkedIn, X, Facebook, Instagram, etc.).
Strong interpersonal and collaboration skills, with ability to work effectively with stakeholders at all levels.
Ability to manage multiple projects and priorities in a fast-paced environment.
Strong analytical skills to interpret social media and social listening metrics to make data-driven decisions.

Nice To Haves

Prior journalistic experience.
Knowledge of SEO, AI SEO/GEO content marketing strategies and social listening techniques.
Experience managing and maintaining websites and website performance optimization and analytics.
Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Responsibilities

Develop campaigns and content in support of the brand narrative that highlight strategic business products and themes.
Create and execute organic social media content, including writing copy and designing graphics, ensuring consistency with brand voice and optimizing for search visibility and audience engagement.
Create in-house short videos from stock content and imagery, and collaborate on filming and editing live videos from events.
Contribute to, manage, and provide weekly updates on editorial calendars for social media accounts.
Manage content release on corporate social media accounts, monitoring timing, comments, and replying appropriately.
Create, manage, and document UTM links for effective campaign metric tracking.
Track performance metrics to assess the effectiveness of social media strategies.
Develop strategy and identify tools for social listening to monitor mentions, industry trends, and issues, providing insights and recommendations.
Implement global social media standards for business marketing colleagues and employees, serving as a champion for social media content creation.
Write and edit copy for the website and blog, ensuring clarity, consistency, and alignment with brand voice, with an eye to search engines and generative AI search optimization.
Plan, coordinate, and execute conferences, tradeshow events, and specialty activations.
Manage all event logistics, including venue coordination, timelines, staffing, travel, inventory, booth setup, displays, samples, customer dinners, and registrations.
Attend events as the on-site lead, ensuring smooth execution and a high standard of brand presentation.
Manage the co-branding portal, process, and monitor customers, liaising with IT on updates.
Work with Sales, QA, Legal, and Business Development teams to process customer applicants, manage approvals, update agreements, and support co-branding activities.
Prepare and send trademark agreements to customers, answer contractual questions, handle customer inquiries, and conduct training.
Evaluate marketing requests, manage label approval and feedback rounds, support campaigns with co-branding customers, and evaluate reputational risks.
Update and archive agreements on SharePoint, add product information to the company website, and maintain and update the co-branding toolkit.
Champion the shift toward digital-first approaches that expand reach beyond traditional events, training teams and coaching colleagues.
Execute intranet strategy and deliver market-oriented content, including customer visits and wins, events, innovation, and new products.
Collaborate cross-functionally to develop engaging blogs and social media content, ensuring consistent messaging.
Promote positive company culture by creating and distributing content that highlights company values and mission.