Marketing Communications Specialist
University of Oklahoma•Norman, OK
•$0 - $22•Hybrid
About The Position
The OU Enrollment Management Communications and Marketing (EMCOMM) team supports enrollment, recruitment, and student success by creating and coordinating marketing and communications for the Division of Enrollment Management. Based in Norman and working statewide, nationally, and globally, we send communication and marketing materials to students, supporters, and stakeholders throughout the application, decision, orientation, enrollment, and graduation process. Our goal is to build a vibrant and dynamic campus community. We seek individuals who exhibit integrity, care, intentionality, and innovation.
Requirements
- Bachelor's degree Marketing, Graphic Design, Communications, or related field.
- Will accept 48 months of related experience in lieu of the Bachelor's degree.
Responsibilities
- Build, execute, and manage email and SMS communication for prospective students, families, high school counselors, and community colleges
- Build, execute, and manage recruitment event communication and registration
- Assist communications team in developing, implementing, and maintaining communication objectives
- Use CRM filters to build queries to communicate with specific populations
- Use design elements from the email builder, Adobe Express, and CMS to create effective communication pieces
- Create recruitment content, including editing, designing, writing, and proofing emails, websites, brochures, newsletters, and other publications
- Work with campus programs and academic colleges to create and send emails
- Measure and report on the effectiveness of email and SMS campaigns
- Writes original content for print, web, and email use by creatively compiling information collected through research, interviewing, and gathering materials.
- Conducts interviews, collects data, and information needed to accurately and credibly craft marketing messages. Designs email, print and web projects.
- Assists with design, layout, and written content for electronic, print, multi-media communications and graphic design projects
- Manages web site content, makes edits, and updates. Discusses changes with supervisor
- Monitors progress of projects
- Assists with email marketing management
- Performs various duties as needed to successfully fulfill the function of the position
Benefits
- Yes
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
