Marketing & Communications Specialist II

State of Nebraska • Lincoln, NE

7d • $22 - $32 • Onsite

About The Position

The Nebraska Department of Transportation (NDOT) is seeking a Marketing and Communications Specialist II to join their dynamic team. This role is responsible for content generation for NDOT through digital platforms, coordinating digital initiatives, projects, and campaigns, and collaborating with stakeholders within the Agency and across the state. The specialist will also work with subject matter experts to produce infographics, documents, and publications. Critical time management and collaboration skills are essential for success in this position. Familiarity with state government and/or the transportation industry is beneficial but not required.

Requirements

• Bachelor’s Degree in journalism, communications, marketing, public relations, advertising, graphic arts, digital media, videography, or related field and at least one year of experience in coordinating, planning, and managing public relations/publicity campaigns, mass media communication activities, and/or public information programs.
• Required experience may substitute for the education on a year-for-year basis.
• Must have a valid driver’s license or ability to provide independent authorized transportation.
• Knowledge and clear understanding of traditional media and digital media content platforms and management tools.
• Knowledge of and proficiency with Microsoft Word, Excel and PowerPoint, Adobe Suite (Photoshop, Illustrator, InDesign and/or Premiere), digital media content publishing platforms (i.e., Sprout, Hootsuite, TweetDeck) and social media platforms (Facebook, Twitter, Instagram, LinkedIn and YouTube).
• Ability to create engaging print and digital content from the software listed above or a similar platform.
• Ability to speak with the media about assigned initiatives, projects, and campaigns and provide written information through a press release or story using AP style writing.
• Ability to multitask and work across functions with many different personality types.
• Ability to work independently and coordinate within a team environment.
• Ability to stay up-to-date with trends and best practices for traditional and digital content.
• Judgment that meets the agency's standard of excellence when interacting with internal and external stakeholders.
• Capacity to change and grow with advancements in the digital content industry.
• Desire to learn quickly, embrace responsibility, and accept accountability.
• Desire to reach, identify and engage leaders, stakeholders and partners.
• Passion to improve the quality of life of Nebraskans and positively influence community members.
• Strong listening, written and oral communication skills.
• Strong organizational skills and attention to detail with the ability to handle multiple projects simultaneously.
• Strong customer service skills.
• Professional appearance and demeanor.

Nice To Haves

• Familiarity with state government and/or the transportation industry.
• Experience developing and designing web pages to reach stakeholders and members of the public.
• Experience working with State or Federal Agencies.
• Experience prioritizing multiple high-priority and time-sensitive requests.
• Experience with graphic design, social media content creation, journalism, media relations, digital media platforms, and public policy.

Responsibilities

• Contribute to the development and upkeep of the NDOT website.
• Develop strategies for stakeholder engagement through digital platforms.
• Develop and manage communication plans to support assigned initiatives, projects, and public engagement for multiple areas in the agency.
• Create and design handouts, marketing materials, and digital content for social media, website, video, writing pieces, and internal communications for assigned projects, initiatives, and campaigns.
• Assist in oral and written communication, video production, website content, graphic design, publications, and public information efforts for the Communications and Public Policy Division, the Director’s Office, and all divisions of the agency.
• Interact and respond to digital content messages, replies, and comments.
• Use analytics to judge and drive the reach and success of demand generation for assigned initiatives, projects, and campaigns.
• Develop and maintain strong relationships with internal and external stakeholders associated with NDOT’s mission and goals.
• Recommend policies and procedures to leadership to increase the impact and effectiveness of the NDOT’s public information functions and activities.
• Perform other necessary duties to help meet the agency's mission and values.

Benefits

• State-matched retirement contribution of 156%
• 13 paid holidays
• Generous leave accruals that begin immediately
• Military leave
• Tuition reimbursement program
• Dependent tuition reimbursement program with partnering Nebraska community colleges
• Public Service Loan Forgiveness Program (PSLF) through the Federal government
• 79% employer-paid health insurance plans
• Dental and vision insurance plans
• Employer-paid $20,000 life insurance policy
• Wide variety and availability of career advancement as the largest and most diverse employer in the State
• Opportunity to be part of meaningful work and make a difference through public service
• Training and Development based on your career aspirations
• Job security and stability, even during times of economic hardship
• Employee Assistance Program
• Fun, inviting teammates
• Free parking

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level