Marketing/Communications Specialist

University of Oklahoma•Norman, OK

4d•$50,000 - $50,000•Onsite

About The Position

The OU Enrollment Management Communications and Marketing (EMCOMM) team supports enrollment, recruitment, and student success by creating and coordinating marketing and communications for the Division of Enrollment Management. Based in Norman and working statewide, nationally, and globally, we send communication and marketing materials to students, supporters, and stakeholders throughout the application, decision, orientation, enrollment, and graduation process. Our goal is to build a vibrant and dynamic campus community. We seek individuals who exhibit integrity, care, intentionality, and innovation.

Requirements

Bachelor's degree Marketing, Graphic Design, Communications, or related field.
Will accept 48 months of related experience in lieu of the Bachelor's degree.

Nice To Haves

Degrees in Computer Science, MIS, Marketing, Communications, or Project Management.
6 to 24 months of experience planning, creating, and measuring marketing campaigns using a CRM.

Responsibilities

Assists with the daily operations of the Division of Enrollment Management’s Slate CRMs for both prospective and current students.
Creates processes to support the execution of Enrollment Management marketing campaigns, including portal creation and maintenance, query development, process automation, staff training, and the development of new Slate features.
Creates queries for mailings, writes code for portals, assists in management of the current student CRM, helps with OU’s AI chatbot, and innovates new ways to reach prospective students and their families.
Executes and manages queries for senior leadership as well as admissions counseling staff.
Provides training to enrollment staff on use of Slate CRM.
Works closely with EMCOMM team members to deploy marketing campaigns, both large-scale and ad-hoc, through Slate CRM: portals, email, social media, calls, event registration and communication, text messages, direct mail, and through the college website.
Performs web development with Slate portals and CMS.
Assists in setup of online forms and registrations.
Serves as technical liaison and a point of contact for Enrollment Management’s various portals.
Works within Slate to develop, code, maintain, and deliver specific messages, including the use of liquid markup, online forms, and configurable joins queries.
Works with other teams, internally and externally, to solve problems and improve activities related to CRM marketing and communication.
Stays up to date on the latest CRM functionality and development to improve efficiency, including staying up to date on latest analytics developments to better inform the office in order to reach goals.
Performs other duties as assigned.