Marketing & Communications Specialist 2
About The Position
The Marketing & Communications Specialist 2 joins Tighe & Bond’s Communications Team and leads thought leadership and website content efforts. Working with technical experts, business line leaders, the CEO, and senior leaders, the specialist develops clear, engaging communications that explain the firm’s expertise, projects, people, and services to clients and industry audiences. The role includes researching and writing original articles; developing and managing website copy, content calendars, and publishing workflows in WordPress; implementing the firm’s GEO strategy; and using website and search performance data to identify content gaps and guide improvements. The specialist also coordinates quarterly Mailchimp and LinkedIn newsletters, supports executive communications, and manages the firm’s twice-yearly client survey. The position is based in any of Tighe & Bond’s offices and offers a hybrid work environment. The firm describes its culture as collaborative, flexible, inclusive, and supportive of employee growth and development.
Requirements
- Bachelor’s degree in Creative Writing, Communications, Marketing, or a related field, or equivalent experience.
- Minimum of 8 years of experience developing and managing content and websites.
- Excellent interviewing, writing, and editing skills, including the ability to develop ideas and translate technical information into clear, engaging content.
- Strong editorial judgment and initiative to move multiple articles, newsletters, and website updates from concept through publication.
- Confidence working with senior leaders and technical subject matter experts, asking thoughtful follow-up questions, and writing in an executive’s voice.
- Ability to shape website content to support measurable GEO results.
- Strong organizational skills and ability to manage multiple priorities and deadlines.
- Ability to manage and publish website content in WordPress and use analytics to guide improvements.
- Ability to build and manage Mailchimp campaigns, create content within LinkedIn templates, and use Microsoft Office products.
Nice To Haves
- Understanding of the architecture, engineering, environmental consulting, or related professional services industries.
- Comfort working in Adobe Creative Suite.
Responsibilities
- Build a pipeline of thought leadership content by working with business leaders and subject matter experts to identify client questions, industry trends, and project insights.
- Research topics, interview technical experts, and write original articles that make complex work clear and relevant to clients and industry audiences.
- Create website copy, own the website content calendar, and manage the review, editing, publishing, and ongoing updates of service, project, people, news, and article pages in WordPress.
- Implement and maintain Tighe & Bond’s GEO strategy by identifying questions prospective clients ask and improving website content so the firm’s expertise is easier to find through search and AI-generated responses.
- Review website and search performance to identify content gaps, prioritize improvements, and guide future content development.
- Establish a regular review process with subject matter experts to keep website content accurate, current, accessible, and consistent with the firm’s voice and brand.
- Develop quarterly Mailchimp and LinkedIn newsletters by repurposing website content, coordinating review and publication, maintaining Mailchimp contact lists, and reporting on performance.
- Partner with the CEO and senior leaders to develop key communications, including the CEO’s annual message.
- Manage the twice-yearly client survey, including organizing contact lists, developing questions, coordinating distribution, and reporting on responses and key findings.
Benefits
- Annual bonus
- Profit sharing
- Employee Stock Ownership Plan
- Medical insurance
- Dental insurance
- Vision insurance
- Wellness rewards and reimbursements
- Tuition reimbursement
- Qualified student loan paydown contributions
- Reimbursements for licensure and certification preparation and fees
- Hybrid work environment
- Pet insurance
- Adoption assistance
- Professional development through internal training, conference attendance, and professional memberships
- Mentorship from more experienced staff
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What This Job Offers
Job Type
Full-time
Career Level
Senior
