Marketing Communications Partner, Specialty Products

PPG Industries•Monroeville, AL

4d•Hybrid

About The Position

As Global Marketing Communications Partner, Specialty Products you manage global internal and external communications efforts for one of PPG's strategic departments, Specialty Products (SP). You will work with leadership from one of PPG's most diverse businesses. You will define and developing a marketing communications strategy and plan that aligns with business strategy and goals. You will partner with outside marketing, communications, and advertising freelancers and agencies to implement tactics and meet established goals. You will be on an on site/hybrid schedule (4 days per week in office) and based in the Monroeville location and report to the General Manager, Specialty Products.

Requirements

Bachelor's degree in marketing, communications, business, advertising or other related field of study.
At least 10+ years of experience in communications, marketing communications, advertising, corporate communications, public relations, media relations, brand marketing, or related field.
Demonstrated ability to lead full toolbox of communications strategies and office software and digital marketing tools and counsel senior company leaders.
Experience in a technical field where translation of technical information for general audience messaging was required.
Exceptional writing, analytical and persuasive skills, ability to multi-task, and working knowledge of Associated Press style.
Experience reviewing creative and messaging for accuracy and compliance with legal requirements (FTC marketing standards and Green Guides, ADA, CAN-SPAM, GPSRIS, etc.

Responsibilities

Work with global business leaders to develop global strategic communications plans. These plans align with goals to guide awareness and familiarity of PPG, enhance the reputation of the company, and contribute to efforts to improve sales of specialty products.
Partner with business leaders, strategic market managers and product managers to develop strategies that support and accomplish goals globally.
Help implement marketing communications programs through the execution of creative content (both digital and print), promotion, and mechanisms that drive customer experience.
Promote earned media strategy and edit press releases and other media materials related to new products, events, capacity expansion, M&A.
Develop digital marketing strategies including SEO, SEM and marketing automation to bring traffic to websites and increase awareness for PPG products.
Coordinate tradeshow participation and industry events, including identification of opportunities to participate in, overall messaging strategy and customer engagement plans.
Collaborate with business leaders to develop and refine product/segment messaging, ensuring consistency across products, and develop message maps and talking points.
Lead product-line branding strategy development and serve as trademark gatekeeper working with product managers and trademark council to manage new product name creation, trademark clearance, registration and compliance needs.
Develop and implement strategies for lead nurturing, customer engagement, improve pipeline conversion and increase sales and improving customer loyalty.