Marketing Communications Operations Specialist

LifeNet Health•Virginia Beach, VA

27d•$49,878 - $83,130

About The Position

At LifeNet Health, the Marketing Communications Operations Specialist oversees administrative responsibilities for digital platforms that support business goals, brand strategy, and marketing deliverables. The role focuses on day-to-day operations and traffic coordination systems, including Workfront and document control, as well as capability-building support such as HubSpot assistance. It produces and optimizes assets for internal and external campaigns, collects and analyzes performance data, and identifies opportunities to improve engagement and brand visibility. The specialist collaborates with cross-functional teams and strategic marketing and communications management to ensure projects are completed on time and on brand. The role supports the development, execution, and optimization of marketing and communications content across websites, email, social media, and other branded platforms. It helps create and maintain content, administer digital workflows, and execute integrated marketing campaigns. The position maintains and publishes content through content management systems, assists with HubSpot email campaign deployment, manages templates and workflows, monitors digital performance, and provides reporting and optimization recommendations. Content must align with brand standards, support business objectives, and engage audiences through data-informed decision-making.

Requirements

One year of experience overseeing and administering digital platforms, including content creation and digital media management.
Bachelor’s degree.

Nice To Haves

Experience in the healthcare, medical, or life sciences sector is preferred.
Bachelor’s degree in Communications, Marketing, Digital Production, or a related field is preferred.

Responsibilities

Oversee the administrative responsibilities and day-to-day operations of digital platforms supporting business goals, brand strategy, and marketing deliverables.
Manage traffic coordination systems, including Workfront and document control, and provide capability-building support such as HubSpot assistance.
Produce and optimize assets for internal and external campaigns.
Collect and analyze performance data and identify opportunities to improve engagement and brand visibility.
Collaborate with cross-functional teams and strategic marketing and communications management to ensure timely, on-brand project completion.
Support the development, execution, and optimization of marketing and communications content across websites, email, social media, and other branded platforms.
Create and maintain content, manage digital workflows, and support integrated marketing campaign execution.
Maintain and publish content through content management systems.
Assist with HubSpot email campaign deployment and manage templates and workflows.
Monitor digital performance and provide reporting and optimization recommendations.
Ensure content aligns with brand standards, supports business objectives, and drives audience engagement through data-informed decision-making.