Marketing Communications Manager, Tradeshows & Events

PIP Global Safety•Charlotte, NC

About The Position

The Marketing Communications Manager leads internal and external marketing initiatives that support customer engagement through trade shows and events. The role plans and executes events aligned with the broader Marketing strategy and focused on lead generation and brand awareness. It owns event logistics from start to finish, including contract negotiation, vendor and show-provider relationships, on-site support, post-show lead management, and content creation. The position also supports Sales enablement by coordinating with cross-functional internal teams and external entities. Reporting to the Director of Marketing Communications, the manager collaborates across departments to ensure successful event execution. The ideal candidate is motivated, organized, detail-oriented, collaborative, creative, and comfortable in a fast-paced environment.

Requirements

At least 5 years of experience in event planning and managing industry trade shows.
Bachelor's degree in Marketing, Communications, Business, or a related field.
Ability to navigate competing stakeholder priorities to achieve shared goals.
Strong written and verbal communication skills.
Creative thinking and ability to generate innovative marketing ideas.
Self-directed, with excellent project management and organizational skills.
Familiarity with or eagerness to learn digital marketing tools and platforms, including HubSpot, Smartsheet, and Microsoft Dynamics.

Nice To Haves

Familiarity with safety and PPE products.

Responsibilities

Plan and execute North American trade shows and events, including booking booth space, coordinating logistics and setup, optimizing booth layout and messaging, arranging travel, and managing post-show lead routing and content creation.
Work with internal stakeholders to understand event goals and vision, and keep them informed throughout the process.
Liaise with and manage vendors involved in event execution and other marketing-related activities.
Identify opportunities for improvement and develop plans to advance event and program execution.
Attend shows and events as needed.
Work with Sales and the Digital Marketing Specialist to improve lead capture and routing, ensuring leads are actionable and promptly routed to the CRM.
Create campaigns, reports, and dashboards, and recommend activities to improve lead generation year over year.
Develop event marketing collateral, including ads, brochures, posters, banners, contests, booth graphics, and messaging.
Develop digital assets promoting event participation, potentially including social posts, landing pages, and event pages.
Create post-show website content to humanize the brand and improve SEO.
Manage and monitor online resources supporting the Sales team, including the Trade Show Support Portal, Responsible Printing Center, and MyPIP Store.
Create purchase orders, review invoices when needed, and prepare and distribute marketing budget and usage reports for trade shows, events, and relevant platforms.