Marketing Communications Manager

Eurofins USA Medical Devices•Lancaster, PA

About The Position

The Marketing Communications Manager leads the development and execution of integrated marketing communications programs that advance business priorities, strengthen brand visibility, and generate measurable demand. Reporting to the Marketing Director, this hands-on role partners with marketing colleagues, sales, operations, technical subject matter experts, agencies, and cross-functional stakeholders to translate complex capabilities into clear, compelling campaigns, content, and sales tools. The role requires strategic thinking, hands-on execution, and the ability to influence across teams without direct authority. The position develops and executes the annual medical device services marketing plan and campaigns, creates content across digital and traditional channels, manages marketing automation and lead nurturing, and oversees events and promotional campaigns. It is also accountable for campaign measurement, KPI reporting, budget management, brand consistency, agency relationships, timelines, and optimization recommendations. This is a full-time, Monday–Friday position, 8:00 a.m.–5:00 p.m., with overtime as needed. Available locations include Boston, Massachusetts; Lancaster, Pennsylvania; Jacksonville, Florida; and St. Louis, Missouri, with remote options available.

Requirements

Bachelor’s degree in marketing, communications, journalism, public relations, business, or a related field.
8 to 10 years of experience in marketing communications, campaign management, demand generation, content marketing, or a related marketing role.
Demonstrated experience with Adobe Creative Cloud, Canva, CRMs, and marketing automation platforms.
Experience managing agencies, vendors, budgets, and cross-functional marketing projects.
Proven ability to develop campaigns that drive measurable engagement, demand generation, and qualified lead growth.
Strong strategic thinking and execution skills, including planning, messaging, activation, measurement, and optimization.
Ability to translate complex technical information into clear, persuasive, audience-focused marketing messages.
Strong collaboration, stakeholder influence, organization, attention to detail, problem-solving, and deadline accountability.

Nice To Haves

Experience in life sciences, medical devices, biopharma, laboratory services, healthcare, manufacturing, technology, or another technical B2B environment.
Progressive marketing communications experience in a B2B, technical, scientific, life sciences, medical device, biopharma, or regulated-industry environment.

Responsibilities

Develop and execute integrated marketing communications strategies and campaigns, including leading the annual medical device services marketing plan process aligned with business objectives, audience needs, and growth priorities.
Lead campaign planning from strategy through execution, including value proposition development, creative briefs, messaging, content mapping, activation plans, and performance measurement.
Create, edit, and manage content across web pages, email campaigns, paid media, sales enablement materials, thought leadership assets, presentations, social media, webinars, and event materials.
Partner with marketing colleagues, sales, technical subject matter experts, leadership, agencies, and external vendors to ensure cohesive messaging, strong execution, and alignment across audience touchpoints.
Manage marketing automation, email marketing, lead nurturing, inbound lead processes, and lead scoring in partnership with sales and digital teams.
Plan and execute tradeshows, events, webinars, and promotional campaigns, including messaging, graphics, schedules, speaker coordination, and post-event follow-up, in coordination with the marketing tradeshow specialist.
Track campaign performance, report KPIs, manage budgets, and recommend optimizations to improve engagement, lead generation, and marketing effectiveness.
Uphold brand standards and ensure consistent, compelling messaging across marketing materials, digital channels, sales tools, and external communications.
Manage agency relationships, project timelines, deliverables, and budgets to ensure work is completed on time, on brand, and aligned with business goals.