Marketing Communications Manager

Superior Plus•Rochester, NY

About The Position

Reporting to the Sr. Marketing Manager, Brand and Communications, the Marketing Communications Manager supports internal and external communications initiatives. The role strengthens the marketing team’s presence within the organization, elevates the company’s external brand, and helps position the company as an industry leader. It also helps galvanize the Superior team around company initiatives and encourages employees to act as brand ambassadors. The ideal candidate is a strong storyteller who can thrive in a fast-paced environment and manage multiple programs and stakeholders with clarity and confidence. The manager develops and supports internal communications and engagement, external communications and industry positioning, events and corporate programming, and consistent brand stewardship across channels. The position works with internal teams, industry associations, lobby groups, and other organizations in the US and Canada.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
3–5 years of experience in brand management, marketing, communications, or a related discipline.
Strong understanding of brand strategy, messaging frameworks, and corporate narrative development.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Experience leading complex, high-visibility initiatives and delivering measurable business results.
Strong stakeholder management and influencing skills, with the ability to build relationships across all levels of the organization.
Excellent project management, organizational, and prioritization skills, including the ability to manage multiple initiatives simultaneously.
Exceptional written and verbal communication skills, including experience developing executive presentations, strategic briefs, newsletters, and leadership communications.
Experience with internal communication platforms, intranets, and employee engagement tools.
Ability to adapt to changing priorities, navigate ambiguity, and exercise sound judgment under pressure.
Strong attention to detail and commitment to maintaining brand consistency and quality across channels.
Results-oriented approach and ability to use data, insights, and performance metrics to inform decisions and drive continuous improvement.
Legal authorization to work in the US; employment visa sponsorship is not available now or in the future.

Responsibilities

Promote Marketing team initiatives through town halls, intranet content, employee engagement programs, and internal communication channels.
Manage and enhance customer and employee referral programs to increase participation and brand advocacy.
Develop and publish newsletters, leadership updates, program summaries, and employee recognition content focused on Commercial team initiatives, including Marketing and Inside Sales, Retention, Customer Experience, and Commercial Sales.
Support internal campaigns that align employees with company strategy, culture, and performance goals.
Maintain an internal messaging calendar and ensure alignment with brand tone and priorities.
Manage the North American Presidents Club program.
Work with propane associations, lobby groups, and industry organizations across the US and Canada to support advocacy, policy engagement, and thought leadership.
Help develop and articulate a corporate narrative positioning the company as an industry leader in policy development, program adoption, and innovation.
Work with the Sr Manager Corporate Communications to draft and support external communications, including press releases, public statements, partner announcements, and association publications.
Develop customer change communications and copy, including price plans, service updates, and educational campaigns.
Collaborate with the marketing team to maintain consistent brand presence and messaging across external channels and events.
Support content for industry initiatives, speaking engagements, and executive participation in panels and roundtables.
Plan, coordinate, and execute trade shows, corporate events, and sponsored industry programs.
Manage speaker coordination, briefing materials, event logistics, and presentation development.
Collaborate with cross-functional teams on brand presence, booth and materials execution, and attendee engagement.
Track event performance, lead capture, and post-event communications with marketing operations.
Ensure internal and external content aligns with brand standards, tone, and messaging frameworks.
Maintain consistency across presentations, written content, digital channels, and executive communications.
Support development of branded templates, materials, and communication assets.