Marketing Communications Manager - Medical Devices

Eurofins USA Medical Devices•Lancaster, PA

1d•Remote

About The Position

Eurofins is seeking a Marketing Communications Manager to lead the development and execution of strategic marketing programs that support the growth of its Medical Device Testing and Consulting business. The role drives integrated marketing initiatives to increase brand awareness, generate qualified leads, and position Eurofins as a trusted partner for medical device manufacturers. It requires translating complex scientific, testing, and regulatory concepts into compelling, customer-focused messaging for engineering, quality, regulatory, R&D, and executive stakeholders. The position reports to the Marketing Director and collaborates with business leaders, technical subject matter experts, sales teams, regulatory consultants, and external agencies to deliver measurable business impact. The role develops campaigns and customer-facing content, manages demand generation and lead nurturing, supports sales pipeline growth, analyzes campaign performance, and coordinates industry events, agency partners, project timelines, budgets, and deliverables. It also maintains brand consistency and monitors medical device industry trends, competitive activity, and market opportunities.

Requirements

Bachelor's degree in Marketing, Communications, Business, Life Sciences, or a related field.
8–10 years of experience in marketing communications, demand generation, content marketing, or related B2B marketing roles.
8–10 years of marketing communications experience in medical devices, healthcare, life sciences, laboratory services, or another regulated B2B industry.
Proven success developing campaigns that drive brand awareness, lead generation, and business growth.
Strong understanding of medical device markets and customer needs.
Ability to translate technical concepts into clear, compelling marketing messages.
Ability to influence cross-functional teams and manage multiple priorities in a fast-paced environment.
Proficiency with CRM platforms, marketing automation tools, and marketing analytics.
Experience managing agencies, budgets, vendors, and marketing projects.

Nice To Haves

Experience supporting medical device, diagnostics, laboratory, CRO/CDMO, or healthcare organizations.
Familiarity with medical device development, regulatory pathways, and commercialization.
Experience marketing testing, consulting, compliance, regulatory, or laboratory services.
Knowledge of biocompatibility, microbiology, chemistry testing, packaging validation, sterility assurance, E&L, or quality and regulatory compliance.

Responsibilities

Develop and execute integrated marketing campaigns supporting Medical Device Testing and Consulting services.
Create content for websites, email campaigns, case studies, webinars, sales materials, presentations, and social media.
Translate complex scientific, testing, and regulatory information into clear, customer-focused messaging.
Partner with technical experts and business leaders to develop thought leadership and industry-focused content.
Manage demand generation programs, lead nurturing activities, and marketing automation initiatives.
Collaborate with sales teams to improve lead quality, conversion rates, and pipeline growth.
Track and analyze campaign performance and recommend improvements to engagement and ROI.
Support medical device trade shows, conferences, webinars, and customer events.
Coordinate agency partners, project timelines, budgets, and marketing deliverables.
Maintain brand consistency across customer-facing communications and marketing materials.
Monitor industry trends, competitive activity, and market opportunities in the medical device sector.