Senior Product Marketing Manager, Communications & Connected Devices

Keysight Technologies, Inc. • Santa Rosa, CA

2d

About The Position

Keysight is seeking a Senior Product Marketing Manager to lead industry marketing for Communications & Connected Devices within Design Engineering Software (DES). The role turns customer design challenges into campaigns that build demand for relevant solutions across the DES portfolio.

The focus includes communications systems and connected products, such as wireless infrastructure, connected consumer devices, and imaging applications. The manager works with technical experts across DES to connect capabilities in RF and microwave design, optical design, simulation, engineering data management, and software quality to customer workflows.

This role combines technical understanding with hands-on marketing. It involves defining industry messaging, creating content, and leading demand-generation programs with global and regional teams. Success is measured by reaching the right buyers with clear reasons to engage and converting interest into qualified pipeline.

Requirements

• Bachelor’s degree in Electrical Engineering or a related technical field.
• Eight or more years of relevant experience in product marketing, technical marketing, or engineering content development, including demonstrated ownership of product marketing programs.
• Experience in communications, connected devices, or related electronics markets, with a strong technical foundation in at least one relevant application area.
• Ability to translate complex engineering topics into clear messaging and content for technical buyers and business decision-makers.
• Experience developing integrated marketing campaigns and using performance data to improve demand quality and pipeline contribution.
• Excellent written and verbal communication skills in English, with experience creating technical marketing content.
• Ability to lead work across global teams, influence without direct authority, and manage competing priorities with clear ownership and attention to detail.
• Ability to learn adjacent technologies and build effective working relationships with product managers, application engineers, and sales teams.

Nice To Haves

• Depth in RF and microwave design, wireless communications, antenna design, or connected device development.
• Familiarity with optical design or imaging applications, including cameras and optical systems used in connected products.
• Experience marketing engineering software or simulation solutions, with exposure to workflows combining multiple engineering disciplines.
• Knowledge of engineering data management or software quality workflows, and experience with account-based marketing or customer case study development.

Responsibilities

• Develop the Communications & Connected Devices marketing plan, prioritizing applications, buyer segments, and target accounts with business unit and sales leaders.
• Translate customer engineering challenges into differentiated messaging and value propositions connecting relevant DES solutions across business units.
• Lead integrated demand-generation campaigns across digital, email, paid media, events, and account-based marketing with campaign, creative, and field marketing teams.
• Create and guide technical content, including white papers, application stories, customer case studies, videos, and webinars, working with subject matter experts to ensure accuracy and usefulness.
• Map buyer journeys and develop content and nurture programs that support progression from initial interest to sales engagement.
• Partner with product management and business unit marketing on launches, translating product capabilities into relevant industry use cases and campaign plans.
• Equip sales and field teams with industry narratives, application content, and competitive positioning for customer conversations.
• Use customer feedback, market research, and campaign results to refine priorities; track lead quality, conversion, marketing-sourced pipeline, and return on marketing investment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior