Marketing Communications Manager

2311 RACING LLC fka Racing Acquisitions LLC•Huntersville, NC

About The Position

The Marketing Communications Manager supports communications and marketing activities for 23XI Racing, its drivers, and partners. The role plans and executes communications tactics, including drafting press releases, planning announcements, conducting media outreach, scheduling, supporting digital media strategy, and carrying out day-to-day team plans. The Manager builds relationships with internal teams, partners, NASCAR, media outlets, and other stakeholders to help achieve organizational and partner goals and increase visibility across television race broadcasts, print, digital, and social media. The Manager oversees communications at the track throughout the season, including responding to media requests and managing driver schedules. The position serves as a communications contact for internal and external stakeholders; develops and supports communications strategy and content; coordinates media and partner obligations; and represents 23XI Racing professionally.

Requirements

Bachelor’s degree from an accredited college or university in journalism, public relations, marketing, or a related field.
At least 7 years of experience with a team, brand, or agency in the sports and entertainment or media industry.
Excellent written and verbal communication skills.
Ability to pitch to media.
Deadline-oriented approach, inquisitiveness, and strong follow-up and reporting skills.
Ability to develop strategy and execute plans while handling day-to-day tasks.
Ability to think creatively and strategically.
Strong computer skills, including experience with Microsoft Word products.
Strong analytical and problem-solving skills.
Ability to communicate and interact with executive management and personnel at all levels.
Ability to thrive in a fast-paced environment and work independently under pressure to meet tight deadlines.
Ability to handle multiple tasks simultaneously.
Ability to proactively drive execution and results.

Nice To Haves

Communications experience in social media or digital marketing in sports or entertainment.

Responsibilities

Serve as a primary point of contact for communications needs involving 23XI, its drivers, and its partners.
Manage media requests for drivers and team members and provide appropriate briefings before media events when needed.
Conduct proactive outreach to motorsports and non-motorsports media to highlight off-track innovations and activations.
Develop team communications strategy in collaboration with communications team members.
Promote and position 23XI, its drivers, and partners through traditional, social, digital, and other appropriate media outlets.
Prepare and edit organizational publications, including press releases, employee communications, partner newsletters, and other internal and external materials.
Create written content, stories, headlines, and other copy for the team website and social media platforms.
Create and distribute media materials related to 23XI team members and drivers as needed.
Self-edit work for compliance with brand guidelines, AP style, and digital content best practices.
Coordinate drivers’ and team members’ schedules at the track and during the week to meet media, partner, and team obligations and other scheduling needs.
Oversee at-track scheduling for media and partner requests, provide pre- and post-race media support, and execute crisis management plans when applicable.
Support the ideation and development of content for 23XI social media platforms during the week and on race weekends.
Work with the partnerships team to ensure partner-related media goals are met.
Assist the partnerships team with on-site appearances for drivers and partners and ensure appropriate coverage.
Represent 23XI Racing professionally.
Perform other duties as assigned by the Manager.