Marketing & Communications Director

Children's Home Society of South Dakota • Sioux Falls, SD

2d • Onsite

About The Position

Children’s Home Society of South Dakota is seeking a Marketing & Communications Director to oversee its marketing department and plan, coordinate, develop, and execute comprehensive marketing and communications strategies that enhance the organization’s brand, mission, and outreach. The role leads brand management, marketing campaigns, organizational communications and public relations, digital marketing and content development, project and budget management, and team leadership. The Director works with the CEO and Executive Leadership Team, the Media Relations Manager, internal departments, and external vendors to advance the organization’s goals and maintain consistent, mission-aligned communications.

Requirements

• Bachelor’s degree in Marketing, Journalism, Public Relations, Mass Communications, or a related field.
• At least 8 years of experience in marketing and communications.
• At least 3 years of experience in a leadership role.
• Proven success developing and executing comprehensive marketing and communications strategies.
• Graphic design skills using Adobe Creative Suite.
• Proficiency in Microsoft Word, Outlook, Excel, and PowerPoint.
• Strong digital marketing and social media expertise.
• Creative thinking and the ability to drive innovative marketing campaigns.
• Must successfully complete all required background and pre-employment checks.

Nice To Haves

• Familiarity with the nonprofit sector.
• Understanding of Midwest region demographics.

Responsibilities

• Define and establish the CHS brand, core values, mission, and organizational identity; maintain brand guidelines, design standards, and standardized templates.
• Oversee the CHS and Children’s Home Foundation websites and ensure marketing and promotional materials consistently represent the organization’s brand.
• Develop and implement a results-driven marketing strategy and campaigns promoting CHS programs, the Foundation, and Administration, and supporting awareness, engagement, services, and fundraising.
• Lead internal and external communications plans; review and approve organizational communications to maintain consistent messaging, tone, and voice.
• Collaborate with the Media Relations Manager to build relationships with media outlets, stakeholders, and community partners and generate positive coverage and media opportunities.
• Oversee crisis communications and work with external consultants or subcontractors on crisis communication plans and guidance.
• Partner with the CEO and Executive Leadership Team on strategic communications, special projects, presentations, talking points, written materials, and other executive support while maintaining confidentiality.
• Oversee the development, writing, editing, design, production, printing, and distribution of organizational publications.
• Oversee digital marketing, website presence, and social media platforms; maintain a social media strategy and monthly content calendar for CHS and the Shelter for Family Safety.
• Monitor social media and ensure timely, appropriate responses to inquiries, comments, and messages.
• Collaborate with the content team to develop mission-driven content and review, edit, and approve website content, graphics, social media posts, and other digital materials.
• Manage the GOOD WORKS Portal and keep its information accurate, current, and updated.
• Direct staff and external vendors in producing videos, presentations, website graphics, and social media content.
• Manage marketing and communications projects from concept through completion using Basecamp for intake, priorities, assignments, workflows, and deadlines.
• Coordinate internal staff and external vendors to complete projects efficiently and on schedule; monitor timelines, deliverables, and resource use.
• Develop, manage, and monitor the marketing and communications budget, including approving appropriations and expenditures.
• Lead, supervise, and direct the marketing and communications team; set expectations, provide feedback, support professional development, and align team resources with organizational goals.
• Evaluate initiatives using performance metrics and reporting, provide regular updates, recommend improvements based on data, and stay informed about industry trends and emerging technologies.

Benefits

• Two health insurance options: Traditional Plan and High Deductible Health Plan with HSA.
• Vision insurance.
• Dental insurance.
• Employer-paid group life insurance and Accidental Death & Dismemberment insurance.
• Short-term and long-term disability coverage.
• Additional voluntary life and critical illness plans.
• Up to $200 per month in tuition reimbursement or student loan repayment for qualifying employees.
• Yearly merit-based raises.
• Paid time off, including 40 hours upfront, 10 paid holidays, and 8 hours of Day of Service for volunteering.
• Retirement plan with a 3% employer contribution each pay period and up to an additional 5% profit sharing; employees are 100% vested after 4 years of credited service.
• Referral bonuses of up to $1,000.
• Employer benefits described as equal to up to 30% of salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Director