Marketing & Communications Director

Children's Home Society of South Dakota•Sioux Falls, SD

3d•$89,170 - $111,467•Onsite

About The Position

Children’s Home Society of South Dakota is seeking a Marketing & Communications Director to oversee its marketing department and plan, coordinate, develop, and execute comprehensive marketing and communications strategies that strengthen the organization’s brand, mission, and outreach. The role leads brand management, marketing campaigns, organizational communications and public relations, digital marketing and content development, project and budget management, and the marketing and communications team. The Director works with the CEO and Executive Leadership Team on strategic communications and executive support, and collaborates with staff, media relations, community partners, vendors, and consultants. The position is based in Sioux Falls, South Dakota, and is scheduled Monday through Friday, 8:00 a.m. to 4:30 p.m.

Requirements

Bachelor’s degree in Marketing, Journalism, Public Relations, Mass Communications, or a related field.
At least 8 years of experience in marketing and communications.
At least 3 years of experience in a leadership role.
Proven success developing and executing comprehensive marketing and communication strategies.
Graphic design skills using Adobe Creative Suite.
Proficiency in Microsoft Word, Outlook, Excel, and PowerPoint.
Strong digital marketing and social media expertise.
Creative thinking and the ability to drive innovative marketing campaigns.
Must successfully complete all required background and pre-employment checks.

Nice To Haves

Familiarity with the nonprofit sector.
Understanding of Midwest region demographics.

Responsibilities

Define and establish CHS’s brand, core values, mission, and organizational identity, and maintain brand guidelines and design standards.
Establish standardized design formats and templates for organizational materials, and oversee CHS and Children’s Home Foundation website adherence to brand standards.
Ensure marketing and promotional materials maintain a consistent brand identity and represent a positive image of CHS.
Develop and implement a results-driven marketing strategy aligned with the organization’s mission, vision, and strategic goals.
Create and manage campaigns promoting CHS programs, the Foundation, and Administration; strengthen awareness, engagement, service promotion, and fundraising.
Evaluate marketing opportunities and identify approaches to improve organizational visibility and outreach.
Lead internal and external communications plans, and review and approve announcements and communications for consistent messaging and voice.
Collaborate with the Media Relations Manager on media relationships, positive coverage, and media opportunities.
Oversee crisis communications and work with external consultants or subcontractors on crisis plans and guidance.
Partner with the CEO and Executive Leadership Team on strategic communications, special projects, presentations, talking points, and other confidential executive support materials.
Oversee the development, writing, editing, design, production, printing, and distribution of organizational publications.
Oversee digital marketing, website presence, and social media platforms.
Develop and maintain social media strategies and monthly content calendars for CHS and the Shelter for Family Safety, coordinating contributions across departments and programs.
Monitor social media and ensure timely, appropriate responses to inquiries, comments, and messages.
Collaborate with the content team to develop mission-driven content for marketing materials, press releases, newsletters, websites, and other channels.
Review, edit, and approve website content, graphics, social posts, and other digital materials for accuracy, quality, and engagement.
Manage the GOOD WORKS Portal and keep its information accurate, current, and updated.
Direct staff and external vendors in producing videos, presentations, website graphics, and social media content.
Oversee projects from concept through completion, using Basecamp to manage intake, priorities, assignments, workflows, and deadlines.
Coordinate staff and vendors to complete projects efficiently, on schedule, and within expectations.
Develop, manage, and monitor the marketing and communications budget, including appropriations and expenditures.
Monitor project timelines, deliverables, and resource use to ensure initiatives align with organizational priorities.
Lead, supervise, and direct the marketing and communications team; establish expectations, provide feedback, and support professional development.
Align team priorities, responsibilities, and resources with organizational and departmental goals.
Analyze initiative effectiveness using performance metrics and reporting, provide updates, and recommend data-informed improvements.
Stay informed about industry trends, emerging technologies, and innovative marketing practices.

Benefits

Two health insurance options: Traditional Plan and High Deductible Health Plan with HSA.
Vision insurance.
Dental insurance.
Employer-paid Group Life Insurance and Accidental Death & Dismemberment (AD&D).
Short-term and long-term disability coverage.
Additional voluntary life and critical illness plans.
Up to $200 per month in tuition reimbursement or student loan repayment for qualifying employees.
Yearly merit-based raises.
Generous paid time off, including 40 hours upfront, 10 paid holidays, and 8 hours of Day of Service for community volunteering.
Retirement plan with a 3% employer contribution each pay period and up to an additional 5% profit sharing; employees are 100% vested after 4 years of credited service.
Referral bonuses up to $1,000.
Benefits described as equal to up to 30% of salary.