Marketing Communications Coordinator

University of Maryland•College Park, MD

4d•$67,000 - $72,000

About The Position

The College of Arts and Humanities’ Marketing Communications Coordinator for the School of Music supports the School’s marketing communications priorities and reports to the Director of Marketing and Communications for the Performing Arts. The coordinator provides marketing communications support to the unit Director, serves as the primary point of contact for faculty and programming leads, and supervises Graduate Assistants. The role executes the unit marketing communications plan for key internal and external events and priorities. It involves creating and curating content for print publications, program books, websites, social media, video, advertisements, and grassroots efforts. The coordinator researches and develops stories, writes and edits in a range of styles, and manages content projects according to an editorial schedule. Working with other marketing communications colleagues, the coordinator helps build awareness, participation, and brand recognition for the performing arts at Maryland, including the Michelle Smith Performing Arts Library, School of Theatre, Dance, and Performance Studies, and The Clarice. This work supports reputation and brand management, student recruitment, fundraising, and audience development, on and off campus. The role also works to ensure School of Music visibility in the campuswide Arts for All initiative, which uses the arts, technology, and social justice to address major challenges.

Requirements

Bachelor’s degree from an accredited college or university, or qualifying additional professional communications or marketing experience substituted year for year for up to four years of required education.
One year of professional communications or marketing experience.
Knowledge of communications and marketing.
Oral and written communication skills.
Skill in using Microsoft Office products.
Ability to multitask and prioritize assignments while demonstrating a commitment to customer service.

Responsibilities

Execute the School of Music unit marketing communications plan for key internal and external events and priorities.
Provide marketing communications support to the unit Director.
Serve as the main point of contact for unit faculty and programming leads.
Supervise Graduate Assistants.
Create and curate content for print publications, program books, the website, social media, video, advertisements, and grassroots efforts.
Research and develop stories; write and edit content in a variety of styles.
Manage content projects along an editorial schedule.
Collaborate with marketing communications colleagues to increase awareness, participation, and brand recognition for Maryland performing arts organizations.
Support reputation and brand management, student recruitment, fundraising, and audience building, both on and off campus.
Ensure School of Music visibility in the campuswide Arts for All initiative.