Marketing / Communications Coordinator

Northern Illinois Hospice • Rockford, IL

3d • $57,790 - $78,016

About The Position

Northern Illinois Hospice is seeking a creative, motivated Marketing / Communications Coordinator to develop and coordinate marketing, communications, and community engagement activities that promote hospice and palliative care, strengthen the organization’s brand, and support Foundation fundraising. The role collaborates with leadership and internal teams across digital and traditional channels, helping patients and families learn about compassionate care and supporting community awareness and referral growth.

The coordinator implements marketing plans and campaigns, tracks budgets and performance, maintains consistent branding, develops digital and print content, supports media relations, and ensures communications comply with HIPAA, applicable healthcare marketing regulations, and Joint Commission standards. The position is scheduled Monday through Friday, 8:15 a.m. to 4:45 p.m., with occasional after-hours attendance based on business needs. The expected base salary range is $57,790–$78,016, with final pay determined by factors including education, experience, knowledge, skills, abilities, internal equity, and market data.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• At least 3 years of marketing or communications experience.
• Experience developing print and digital communications for diverse audiences.
• Ability to translate organizational priorities into effective marketing campaigns.
• Valid driver’s license and reliable transportation for community events, photography, and off-site marketing activities.

Nice To Haves

• Healthcare experience.
• Graphic design skills.

Responsibilities

• Implement the organization’s marketing plan, campaigns, and advertising initiatives promoting hospice and palliative care services, programs, and the Foundation.
• Identify referral opportunities, coordinate vendors, and provide performance reports and recommendations to leadership.
• Support referral growth and brand awareness through collaboration with internal teams, community outreach, educational programs, and events.
• Maintain marketing calendars, monitor budgets and expenses, track campaign performance across digital and traditional channels, and recommend improvements to effectiveness and return on investment.
• Maintain consistent branding and messaging across marketing materials, public relations, community storytelling, promotional products, and organizational events.
• Manage social media platforms, website and intranet content, email campaigns, and digital advertising.
• Develop and maintain marketing materials; capture approved photos and videos; monitor online inquiries and reviews; and support online reputation management.
• Assist with press releases, media interviews, announcements, and other communication initiatives.
• Maintain relevant contact lists and coordinate printing, apparel, promotional products, and external marketing resources.
• Ensure marketing materials and communications comply with HIPAA, applicable healthcare marketing regulations, and Joint Commission standards.
• Attend occasional after-hours events as required by business needs.

Benefits

• Medical, dental, and vision insurance.
• Generous paid time off that grows with service.
• HSA health and wellness account.
• Company-paid life and AD&D insurance.
• Company-paid short- and long-term disability.
• 401(k) with company match, including Roth and Traditional options.
• Potential eligibility for other forms of compensation and benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level