Marketing & Communications Coordinator
About The Position
The Marketing & Communications Coordinator executes integrated marketing campaigns, maintains core marketing platforms, and supports internal and external communications to drive client referrals, strengthen brand awareness, and ensure effective messaging across Accra’s audiences. The role partners closely with the Marketing Manager and cross-functional teams to translate strategy into effective execution. The coordinator plans and delivers campaigns across email, web, social media, and print; creates communications for referral partners; maintains Accra’s website, email system, social accounts, and Homebase internet; and develops blog content to support search visibility goals. The role also coordinates internal communications, maintains the social media content calendar, and plans and hosts a monthly staff Townhall. Communications should reflect Accra’s person-centered values and use accurate, accessible, and inclusive language that centers client, caregiver, and family voices. The position requires independent travel across Accra’s geographic service areas as needed. The stated salary range is $29.00–$33.00.
Requirements
- Bachelor of Arts degree in marketing, communications, or a related field.
- At least one year of communications experience, specifically using MailChimp or similar marketing platforms.
- One to three years of digital design experience using Canva, Adobe, or similar design tools.
- Proficiency with a variety of computer applications, including Microsoft Office.
- Ability to think strategically and creatively, with a strong focus on delivering results.
- Strong project management skills and ability to manage multiple projects simultaneously.
- Excellent communication and interpersonal skills, with ability to build relationships across all organizational levels.
- Proven ability to prioritize and meet deadlines.
Responsibilities
- Plan, create, and execute multi-channel marketing campaigns across email, web, social media, and print to align with strategic goals and generate leads.
- Contribute directly to a 15% year-over-year increase in client referrals through marketing efforts.
- Design, write, and distribute monthly communications to referral partners that generate engagement and contribute to increased referrals.
- Ensure visual marketing collateral meets Accra’s brand standards.
- Oversee the Accra Advocate, Accra’s monthly referral-partner touchpoint, and source content that maintains email engagement benchmarks.
- Collaborate with outreach, operations, and care teams to source stories, gather insights, and support internal initiatives with marketing.
- Maintain Accra’s marketing platforms, including updating website content in WordPress and monitoring integrations; sourcing and uploading contact lists and ensuring appropriate audiences in MailChimp; and maintaining accurate, consistent, and effective social media accounts.
- Write blog content to support the marketing team’s goal of moving homecare-related search terms, including PCA, CFSS, 245D, and FMS, into the top three search positions within 12 months.
- Manage and maintain Accra’s Homebase internet and coordinate requested updates across teams.
- Ensure marketing and internal communications reflect Accra’s person-centered values, center client, caregiver, and family voices, represent diverse experiences accurately, and use accessible and inclusive language.
- Own the social media content calendar and posting cadence, coordinating weekly content deployment in alignment with priorities set with the Manager.
- Distribute communications from Accra’s service teams to clients, caregivers, and/or responsible parties.
- Plan and host a monthly Townhall with and for AMG staff.
- Travel independently across Accra’s geographic service areas as needed.
Benefits
- Schedules designed to support work/life balance.
- Generous paid time off, including an additional paid self-care day and a separate paid community-volunteering day.
- Free mental wellbeing programs.
- Health Savings Account and Flexible Spending Account plans.
- 401(k) retirement plan.
- Medical, dental, and vision coverage for full-time employees.
- Training and growth opportunities for career development.
