Marketing Communications Consultant

Caterpillar Inc.•Peoria, IL

1d•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who care not just about the work we do – but also about each other. We are the makers, problem solvers and future work builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Our Product Support and Logistics Division (PSLD) is one of the most innovative divisions within Caterpillar. In PSLD, as within all of Caterpillar, our priority is our customers and helping them build a better world. We touch nearly every element of the services value stream. PSLD is responsible for Aftermarket Parts Distribution of Cat Parts, Integrated Logistics and Global Services supporting Caterpillar dealers and customers. Our teams work together in critical areas that leverage digital capabilities, technology and operational excellence. As a Marketing Communications Consultant, you will lead and coordinate marketing communications activities, supporting the alignment of marketing strategies and tactics with business objectives. This role works with greater autonomy and scope, partnering with stakeholders to plan, execute, and evaluate integrated marketing initiatives while maintaining strong internal and external relationships. This position applies working knowledge at an enterprise-facing level, influencing outcomes across initiatives, stakeholders, and channels.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Nice To Haves

Experience leading go‑to‑market communications or integrated marketing initiatives
Demonstrated ability to influence without direct authority
Comfort operating independently across multiple stakeholders and priorities
Familiarity with Caterpillar service technologies, dealer networks, or global audiences

Responsibilities

Lead the development and alignment of marketing strategies that support business objectives across SIS, Remote Services, and Service Technology portfolios
Serve as go‑to‑market lead for assigned products and workflows, defining positioning, activation strategy, and New Product Introduction (NPI) marketing readiness
Partner with cross‑functional stakeholders to develop, align, and execute integrated marketing tactics supporting business objectives
Serve as go‑to‑market communications lead for assigned products, services, or workflows, ensuring readiness and alignment
Develop and deliver internal, dealer‑facing, and customer‑facing communications that support adoption and understanding
Monitor and evaluate marketing performance metrics and recommend adjustments to improve effectiveness
Maintain effective communications within the marketing organization to align to evolving business targets
Identify communication barriers and recommend appropriate solutions to support campaign objective
Provide platform or program leadership (e.g., Cat Publications, supplier‑supported initiatives), including vendor coordination as needed.