Marketing Communications Consultant

Caterpillar•Cary, NC

23h•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can enjoy living in it. Caterpillar’s Building Construction Product (BCP) division is hiring a Marketing Communications Consultant. Role Summary: The BCP division's Marketing Communications Consultant is an expert in developing the strategy and implementation of channel optimization & activation, digital marketing, campaign management, creative development, and public relations.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity : Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management : Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Nice To Haves

5–8 years of experience leading end‑to‑end marketing campaign management
Proven ability to analyze market and performance data and translate insights into compelling messaging and integrated campaign strategies
Experience working in or alongside creative and/or PR agencies; background as a campaign manager or portfolio manager strongly preferred
Strong project management skills with the ability to balance multiple campaigns, timelines, and stakeholders
Data‑driven marketer with demonstrated success optimizing campaign performance through analytics and insights

Responsibilities

Analyze business objectives and opportunities to develop and align marketing strategies.
Conduct market and competitive research to identify new opportunities and industry trends.
Establish metrics to monitor and evaluate the effectiveness of marketing strategies and recommend improvements as needed.
Maintain effective internal communication across the marketing team to align strategy with evolving organizational needs.