Marketing Communications Associate Director (E6122)

IEEE•Piscataway, NJ

10d•Hybrid

About The Position

The Marketing Communications Associate Director is a pivotal leadership role within Brand and Marketing Communications (BMC). This position is responsible for transforming IEEE into a world-class brand storytelling engine by merging brand marketing with a high-impact, omnichannel content strategy. Reporting directly to the Senior Director, Brand & Marketing Communications, the incumbent will spearhead the creation of high-visibility brand campaigns designed to drive public awareness of IEEE's global impact. By leveraging human-centric stories from across the organization, this role will demonstrate how IEEE's work—from foundational standards to technical innovations—positively shapes society and integrates into the fabric of daily life. This position will manage one (1) direct report.

Requirements

Bachelor's degree or equivalent experience Marketing, Communications, or a related field
10-15 years Advertising, content strategy, or global marketing leadership
Proven ability to influence diverse stakeholders across a large, matrixed organization
Expertise in building 360 brand marketing and content strategies
Familiarity with creative workflows, AI content tools, Adobe Creative Cloud, and DAM systems
Proficiency in using data to guide strategies and investments and track brand KPIs to executive leadership
Individuals currently serving on an IEEE board or committee are not eligible to apply.
This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status.

Nice To Haves

Master's or other advanced degree

Responsibilities

Translate brand strategy, positioning and messaging into campaigns that deliver compelling stories of IEEE impact and a cohesive IEEE identity to global audiences.
Lead external agency teams (creative & media) from briefing through execution to develop creative campaigns supported by robust paid media plans for key audiences and markets.
Develop testing plans to understand campaign impact on Brand Health metrics, setting benchmarks and optimizing campaigns to drive growth.
Lead cross-functional teams in the development and implementation of robust, mobile-first content strategies across IEEE.org (desktop and mobile) and top IEEE surfaces.
Stand up a content strategy and operation focused on "bite-size," discoverable stories that emphasize the human impact of IEEE’s initiatives.
Work in tandem with Social Media, Internal and External Comms to align content across touchpoints, moments and audiences to maximize impact and appear as “one IEEE.”
Leverage audience data to ground content plans in audience behaviors and needs.
Lead the team in integrating AI-driven tools for content versioning, creative imagery, and story mining to achieve productivity improvements.
Partner with internal stakeholders across Operating Units and Societies to ensure all content reflects "one IEEE.”
Oversee the strategic business input for enterprise-wide content tools, including Digital Asset Management (DAM) systems and scheduling platforms.
Support the Senior Director in fostering a "test and learn" culture of out-of-the-box thinking and organizational transformation.
Interface with Marketing Planning, Internal and External Communications, IT and others to ensure brand and content strategies are integrated into the broader digital roadmap.