Marketing Communication Lead
About The Position
Wabtec Bus Solutions is seeking a Marketing & Communications Lead to develop and execute marketing strategies that strengthen brand awareness, support business growth, and drive customer engagement across North America. The role oversees marketing communications, digital marketing, content development, public relations, trade shows, customer events, product launches, internal communications, and lead-generation initiatives. Working closely with Sales, Product Management, Engineering, and Leadership teams, the position communicates Wabtec's value proposition to key stakeholders. It also manages the annual marketing budget, provides business updates to leadership, and leads planning for the annual North American Sales Meeting. The ideal candidate is strategic, organized, hands-on, and focused on delivering measurable results. The role supports Wabtec Bus Solutions, which works on transit bus and rail systems including passenger door systems, wheelchair lifts and ramps, e-Bus charging systems, and driver protective barriers. Travel of approximately 20–30% within North America is expected. Candidates must be legally authorized to work in the United States. An offer is conditioned on successful completion of a drug screen and fitness-for-duty test, as applicable.
Requirements
- Bachelor’s degree in marketing, communications, business, public relations, or a related field.
- At least 5 years of experience in marketing, marketing communications, or a related commercial role.
- Demonstrated ability to manage multiple projects and deadlines simultaneously.
- Strong written, verbal, and presentation communication skills.
- Experience developing and executing marketing campaigns and communication plans.
- Experience planning and managing trade shows, customer events, and sales meetings.
- Strong organizational and project management skills.
- Proficiency with Microsoft Office applications, especially PowerPoint and Excel.
- Ability to travel approximately 20–30% within North America.
- Legally authorized to work in the United States.
Responsibilities
- Develop and execute annual marketing strategies and communications plans that support revenue growth, customer retention, and market expansion.
- Establish marketing objectives, campaigns, budgets, forecasts, and performance metrics; monitor results and optimize return on investment.
- Lead the North American Bus Marketing Plan and provide regular updates and recommendations to leadership.
- Manage digital marketing activities, including website content, email campaigns, social media, SEO, digital advertising, analytics, and lead generation.
- Develop and oversee marketing content, branding resources, asset libraries, and the annual marketing calendar.
- Plan and execute trade shows, conferences, customer events, industry engagements, and executive presentations, including logistics, promotional materials, and performance measurement.
- Lead the annual North American Sales Meeting, coordinating event logistics, communications, travel, vendors, agendas, and supporting materials.
- Manage media relations, press releases, customer announcements, advertising, and relationships with industry associations, publications, and external partners.
- Oversee external agencies, vendors, and service providers to ensure projects are delivered on time, within budget, and aligned with business objectives.
- Develop, manage, and track the annual North American marketing budget.
- Align marketing investments with strategic priorities and measurable return on investment.
- Maintain accurate forecasts and spending reports.
Benefits
- Health, welfare, and retirement benefits are available; details are provided at mywabtecbenefits.com.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
