Marketing & Comm Specialist - College of Education Deans Office

University of Wyoming • Laramie, WY

2d • Onsite

About The Position

The University of Wyoming is seeking a Marketing and Communication Specialist for the College of Education Deans Office. This role provides leadership in designing and developing marketing and public relations strategies, integrating efforts across various platforms including the website, social media, publications, advertising, multimedia, and press releases. The specialist will build and execute marketing strategies, establish goals, track effectiveness, and manage digital, print, and multimedia creative content. They will also manage social media accounts, collaborate with stakeholders, assist with internal communications, and support the College's reputation through press releases and highlights. The position involves developing informational programs, preparing publications, creating content for print, web, and social media, and studying organizational objectives to develop public relations strategies. Additionally, the specialist will establish cooperative relationships with various groups, identify trends, provide website strategy and content updates, write press releases, coordinate special events, and arrange public appearances. Miscellaneous job-related duties, training, and professional development are also part of the role.

Requirements

• Bachelor's degree, preferably in Business, Marketing or related focus
• At least 4 years work-related experience
• Valid driver's license with a motor vehicle record (MVR) compliant with the Driving for University Business SAP.

Nice To Haves

• Experience in Higher Education Marketing
• Demonstrated experience developing and executing marketing and communication strategies within a college or university setting, with an understanding of academic audiences, enrollment goals, and institutional branding.
• Proficiency in Digital Content and Analytics Tools
• Experience managing websites, social media platforms, email marketing systems, and content management systems (CMS), along with the ability to analyze performance metrics and optimize campaigns for engagement and effectiveness.
• Strong Storytelling and Media Relations Skills
• Proven ability to create compelling written and multimedia content (e.g., press releases, feature stories, videos) and build relationships with media outlets and stakeholders to enhance organizational visibility and reputation.

Responsibilities

• Builds and executes marketing strategy for the College of Education.
• Establish marketing goals and develop systems to track effectiveness, making recommendations as needed to increase effectiveness.
• Manage the College's digital, print and multimedia creative content (internal/external websites, emails, newsletters, signage, viewbooks, magazines, etc.)
• Manages College-level social media accounts, generate compelling content, and post in a timely manner.
• Collaborates with College-level stakeholders to achieve marketing goals (awareness, enrollment, retention, scholarship, etc.)
• Assists in the development and distribution of internal communications.
• Supports the College's reputation among campus, statewide and national audiences through press releases, faculty/student highlights and achievements, and awareness marketing.
• Development and/or communication of informational programs to enhance and maintain favorable perceptions of an organization's accomplishments or agenda.
• Prepare or edit organizational publications for internal and external audiences.
• Create informational content that supports the University brand for print, web and social media formats.
• Increase the visibility of the organization in all media areas.
• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas and services.
• Establish or maintain cooperative relationships with student groups, representatives of governmental, community, employee, public interest groups, and news and other media.
• Identify trends or key group interests or concerns or provide advice on staying current with techniques and approaches.
• Provide a website strategy and plan content updates regularly for both the external college website while driving internal communication.
• Provide direction and assistance on the most appropriate way to present information and ways to engage the audience.
• Write press releases and coordinate photo opportunities.
• Coordinate special events to promote relations with students, alumni, retirees, and a variety of VIPS.
• Arrange public appearances, lectures, contests, or exhibits to increase product or service awareness or to promote goodwill.
• Work closely with appropriate external resources to ensure efficient functionality of resources.
• Perform miscellaneous job-related duties as assigned.
• Attend and participate in training and other professional development activity.
• Participate in performance-related goal setting and achievement to meet personal and organizational goals and objectives.

Benefits

• Generous Retirement Contributions: The State contributes 14.94% of your gross salary, and you contribute 3.68%, totaling 18.62% toward your retirement plan.
• Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs .
• Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure.
• Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth.
• Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees