Marketing Specialist - Oxford College of Emory University
About The Position
The Marketing Specialist at Oxford College of Emory University is responsible for assisting in the design and refinement of marketing strategies to engage prospective audiences. This role involves creating marketing proposals and comprehensive reports, organizing and executing marketing events to elevate the brand, and overseeing the production and dissemination of marketing collateral across multiple channels. The specialist will also conduct market research to identify potential audiences, manage marketing database updates for precise targeting, and maintain and develop email marketing campaigns while assessing their effectiveness. Furthermore, the position includes developing and executing multi-channel communication strategies to enhance user engagement, analyzing social and digital media efforts, auditing social media for brand alignment, and staying current with social media trends, serving as the subject matter expert for social media.
Requirements
- Bachelor's degree and one year of experience in a related field or an equivalent combination of education, training, and experience.
- Solid foundation in marketing; agency background welcomed.
- Exceptional communication abilities and a talent for fostering relationships.
- Proficiency in Adobe Creative Suite.
Nice To Haves
- Experience with Asana and Google Analytics is a plus.
Responsibilities
- Assists in designing and refining marketing strategies to engage prospective audiences.
- Participates in creating marketing proposals and comprehensive reports.
- Organizes and executes marketing events to elevate brand across target audience.
- Oversees production and dissemination of marketing collateral, across multiple marketing channels.
- Performs market research to identify and connect with potential audiences.
- Manages marketing database updates for precise audience targeting.
- Maintains and may develop email marketing campaigns, assessing their effectiveness.
- Assists in developing and executing compelling multi-channel communication strategies to enhance user engagement.
- Performs analysis and adapts to the effectiveness of social and digital media efforts.
- Audits social media for brand alignment and reach maximization.
- Stays abreast with social media trends, incorporating them into strategies.
- Recognized as the subject matter expert (SME) as it relates to social media.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
5,001-10,000 employees
