Marketing & Comm Specialist - College of Education Deans Office

University of Wyoming • Laramie, WY

17h • Onsite

About The Position

This position provides leadership in the design and development of marketing and public relations strategies for the College of Education at the University of Wyoming. It involves a strategic approach to integrate all marketing efforts, including website management, social media presence, publications, advertising, multimedia/video content, and communications/press releases. The role aims to enhance the College's visibility and reputation among campus, statewide, and national audiences.

Requirements

• Bachelor's degree, preferably in Business, Marketing or related focus
• At least 4 years work-related experience
• Valid driver's license with a motor vehicle record (MVR) compliant with the Driving for University Business SAP

Nice To Haves

• Experience in Higher Education Marketing
• Demonstrated experience developing and executing marketing and communication strategies within a college or university setting, with an understanding of academic audiences, enrollment goals, and institutional branding.
• Proficiency in Digital Content and Analytics Tools
• Experience managing websites, social media platforms, email marketing systems, and content management systems (CMS), along with the ability to analyze performance metrics and optimize campaigns for engagement and effectiveness.
• Strong Storytelling and Media Relations Skills
• Proven ability to create compelling written and multimedia content (e.g., press releases, feature stories, videos) and build relationships with media outlets and stakeholders to enhance organizational visibility and reputation.

Responsibilities

• Builds and executes marketing strategy for the College of Education, establishing marketing goals and tracking effectiveness.
• Manages the College's digital, print, and multimedia creative content, including internal/external websites, emails, newsletters, signage, viewbooks, and magazines.
• Manages College-level social media accounts, generating compelling content and posting in a timely manner.
• Collaborates with College-level stakeholders to achieve marketing goals such as awareness, enrollment, retention, and scholarship.
• Assists in the development and distribution of internal communications.
• Supports the College's reputation through press releases, faculty/student highlights, and awareness marketing.
• Develops and communicates informational programs to enhance perceptions of the organization's accomplishments or agenda.
• Prepares or edits organizational publications for internal and external audiences.
• Creates informational content for print, web, and social media formats that supports the University brand.
• Increases the visibility of the organization in all media areas.
• Studies objectives and promotional policies to develop public relations strategies that influence public opinion or promote ideas and services.
• Establishes or maintains cooperative relationships with student groups, governmental representatives, community groups, employee groups, public interest groups, and news media.
• Identifies trends or key group interests or concerns and advises on staying current with techniques and approaches.
• Provides a website strategy and plans regular content updates for the external college website while driving internal communication.
• Provides direction and assistance on the most appropriate way to present information and engage the audience.
• Writes press releases and coordinates photo opportunities.
• Coordinates special events to promote relations with students, alumni, retirees, and VIPS.
• Arranges public appearances, lectures, contests, or exhibits to increase product or service awareness or to promote goodwill.
• Works closely with appropriate external resources to ensure efficient functionality of resources.
• Performs miscellaneous job-related duties as assigned.
• Attends and participates in training and other professional development activities.
• Participates in performance-related goal setting and achievement to meet personal and organizational goals and objectives.

Benefits

• Generous Retirement Contributions: The State contributes 14.94% of your gross salary, and you contribute 3.68%, totaling 18.62% toward your retirement plan.
• Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs.
• Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure.
• Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth.
• Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees