Marketing & Catering Sales Manager - Chico

TBar & Fusion Cafe•Chico, CA

29d•$70,000 - $75,000•Hybrid

About The Position

Tea Innovations, LLC is seeking a high-energy, entrepreneurial Marketing & Catering Manager to accelerate TBar's growth. This is a hands-on role responsible for both building the brand and driving revenue. The successful candidate will develop and execute marketing initiatives to generate awareness, trial, frequency, and loyalty, while also building the catering business through direct sales, promotions, partnerships, and third-party platforms. This role requires a creative individual who can generate ideas, execute them, measure results, and find new ways to engage customers.

Requirements

Entrepreneurial mindset with a bias toward action and results.
Strong marketing strategy, brand development, and campaign planning skills.
Experience with digital marketing, social media, CRM, and content creation.
Strong copywriting, editing, and creative communication skills.
Excellent organization, project management, and time-management abilities.
Strong sales and business-development instincts.
Ability to work collaboratively with restaurant teams and a diverse range of partners.
Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent real-world experience.

Nice To Haves

Food & beverage, hospitality, retail, or consumer marketing experience is a plus.

Responsibilities

Develop and execute marketing strategies that drive traffic, sales, trial, frequency, and loyalty.
Lead local marketing, digital campaigns, promotions, and community outreach.
Manage TBar's CRM and loyalty initiatives to increase guest engagement and retention.
Oversee social media strategy and develop compelling, on-brand content.
Help create campaigns and experiences that reflect TBar's fun, energetic, and irreverent personality.
Maintain brand consistency across all marketing channels and guest touchpoints.
Identify new opportunities to build awareness and attract new customers.
Own the strategy and execution of TBar's catering program.
Drive B2B catering sales through strategic outreach and catering drops across all market locations: Sacramento, Rocklin, Chico, and Redding.
Drive catering revenue through direct sales, promotions, community outreach, and third-party platforms.
Develop relationships with businesses, organizations, schools, and community partners.
Identify new markets and opportunities to grow catering sales.
Track performance and continuously improve the catering experience.
Manage marketing and catering budgets and measure return on investment.
Coordinate with vendors, agencies, restaurant teams, and outside partners.
Translate ideas into action and move projects from concept to execution.
Report results, insights, and opportunities to company leadership.