Marketing Category Director & Digital Strategy: Dairy, Proteins

Ole Mexican Foods • Norcross, GA

71d

About The Position

The Marketing Category Director & Digital Strategy for Dairy and Proteins leads the strategic development and execution of marketing initiatives for these product categories. The role drives growth through market insights, consumer trends, and competitive analysis to develop brand strategies that resonate with target audiences. It integrates digital marketing to improve brand visibility, engagement, and conversion across digital platforms, while collaborating with sales, product development, analytics, and supply chain teams to align marketing with business objectives. The position also aims to strengthen market position, increase category profitability, and foster innovation in marketing approaches.

The director leads and mentors marketing professionals, manages campaign budgets, and uses analytics and performance metrics to evaluate effectiveness and refine strategies. Success requires marketing leadership experience, digital marketing expertise, strong communication and project management skills, and the ability to coordinate cross-functional teams.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 7 years of experience in marketing leadership roles, preferably in the food, dairy, or protein industries.
• Proven track record of developing and executing successful marketing and digital strategies.
• Strong understanding of digital marketing tools, platforms, and analytics.
• Excellent leadership, communication, and project management skills.

Nice To Haves

• Master’s degree in Marketing, Business, or a related discipline.
• Experience in a fast-paced consumer packaged goods (CPG) environment.
• Familiarity with dairy and protein product categories and their market dynamics.
• Advanced proficiency with marketing automation platforms and CRM systems.
• Demonstrated ability to lead cross-functional teams and manage large-scale marketing budgets.

Responsibilities

• Develop and implement marketing strategies for dairy and protein categories aligned with company goals and market opportunities.
• Lead digital marketing initiatives, including social media, content marketing, SEO/SEM, and data-driven campaigns, to maximize brand engagement and sales.
• Analyze market trends, consumer behavior, and the competitive landscape to identify growth opportunities and inform strategic decisions.
• Collaborate with product development, sales, and supply chain teams to coordinate marketing plans and product launches.
• Manage and mentor marketing professionals, fostering innovation, accountability, and continuous improvement.
• Oversee budget planning and allocation to optimize marketing spend and return on investment.
• Use analytics and performance metrics to measure campaign effectiveness and adjust strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Director