Marketing Campaign Manager

Trackunit • Oak Brook, IL

20d • Hybrid

About The Position

Help build the engine that unifies our brand and demand. Trackunit connects a global construction ecosystem through IoT and software. As Campaign Manager, you will establish the operating rhythm that plans, launches, and scales integrated campaigns - so our message shows up consistently, teams are aligned, and investments translate into measurable pipeline and brand impact. Beyond campaigns, you will build the AI workflows, agents, and systems that compound the team's output across planning, creative, and measurement.
As Campaign Manager at Trackunit, you will orchestrate integrated, multi-channel campaigns that connect our story to the right buyers and convert that connection into demand, pipeline influence, and brand outcomes. You will bring planning discipline and cross-functional coordination to how we run global campaigns, partnering with Field Marketing, Product Marketing, Digital Marketing, and Design. The role reports to the VP of Marketing, Brand & Comms.
You combine structured planning with hands-on execution: define clear briefs, calendars, and playbooks; drive delivery and optimization; and ensure our brand, tone of voice, and digital execution are consistent across channels, launches, and regions. You are fluent in using AI to accelerate the work, from briefs to creative concepts to performance analysis, and you bring the judgment to do it safely and on-brand.

Requirements

• Master’s degree (MSc) in Marketing, Communications, Business, or a related field.
• Experience: 5+ years running integrated B2B SaaS campaigns end-to-end, with ownership of multi-channel programs and major launches.
• Proven orchestration across email, paid media, ABM, webinars/events, and content—from brief and build to launch and optimization.
• Strong planning and project management discipline; able to manage calendars, budgets, timelines, and cross-functional workstreams to defined milestones.
• Clear, concise messaging and editorial skills - turn positioning into campaign narratives and on-brand, conversion-oriented assets.
• Stack: Experience with HubSpot, Salesforce, Asana, Figma, and modern AI tools (e.g. ChatGPT, Claude, custom GPTs/agents) applied to marketing workflows.
• Hands-on experience designing AI-assisted workflows, including prompt libraries, custom GPTs or agents, and lightweight governance such as approvals and tone-of-voice checks.
• Analytical mindset; experience reporting campaign KPIs (e.g., engagement, MQL/MQA, SAL/SQL, sourced/influenced pipeline—or similar).
• Natural collaborator and coordinator who brings structure to cross-functional work—aligns stakeholders, clarifies ownership, and keeps plans on track.
• Strong campaign planner who maps objectives to audiences and journeys, defines the mix, briefs, milestones, and dependencies.
• Professional proficiency in English (written and spoken).

Nice To Haves

• Don't meet every single requirement? No worries - this is what we're looking for ideally, but if you're super excited about this role but your past experience doesn't align perfectly with every qualification, we encourage you to apply.

Responsibilities

• Own end-to-end planning and execution of integrated campaigns (digital, email, paid, content, webinars), aligned to business priorities and ICPs.
• Translate positioning and use cases into coherent campaign narratives and offers; sequence Tier 1–3 launches so activities reinforce each other across the funnel.
• Lead execution to agreed milestones and standards; manage risks, dependencies, and cross-functional contributions.
• Safeguard tone-of-voice and brand consistency across assets and channels; ensure creative and strategic cohesion from top-of-funnel through sales enablement.
• Partner with Design and Comms to develop campaign asset suites (ads, landing pages, emails, plays, one-pagers) that are on-brand and conversion-oriented.
• Map campaign content to buyer-journey stages; run ongoing gap analyses and commission assets that advance progression from awareness to decision.
• Own the Campaign Architecture Playbook: how Trackunit plans, aligns, launches, and measures global campaigns.
• Run a unified editorial calendar integrating content drops, events, and launches; ensure regional input and commercial priorities are reflected.
• Establish repeatable briefs, QA checklists, and cadences that raise execution quality and speed to market.
• Serve as an orchestrator across Product Marketing, Field Marketing, Digital Marketing, and Design; align campaign sequencing with sales motions by region and segment.
• Collaborate with commercial pods to localize messaging and offers, and to activate follow-up plays (BDR) with clear handoffs and SLAs.
• Liaise with the performance marketing agency and partners in coordination with Digital Marketing, ensuring clear briefs, budget alignment, govern delivery and KPI-driven optimization

Benefits

• A place in an agile growth SaaS business, with possibilities to grow internally in the company.
• International environment with regular check-ins and social events across teams, departments and borders.
• We take your personal and professional development goals seriously and we support them through training, coaching and mindfulness as well as with an open feedback culture to enable you to identify your strengths and opportunities.
• Flexibility and hybrid working is not just a cliché to us or something we state in a job posting. We do offer you a flexible setup and believe that you best can structure how your routines look like.
• And once you have chosen how you work best, let us know what you need: we got you covered with the IT equipment you need for your work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level